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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: Clustering Customers of an E-Commerce Store using K-Means Clustering and RFM Analysis
Authors Name: Twarit Shah , Vikhyat Singh , Sumit Aggrawal , Mohd. Shuaib
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IJNRD_196773
Published Paper Id: IJNRD2305629
Published In: Volume 8 Issue 5, May-2023
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Abstract: This research paper explores the application of K-means clustering and RFM analysis to segment customers in a Brazilian marketplace, aiming to enhance logistics and supply chain management and improve customer satisfaction. The study identifies four distinct customer segments: Relatively New Comers/Low Spenders, Loyal Customers, Lost/Low Spenders, and Big Spenders. Through the analysis, the marketplace can tailor its logistics and supply chain strategies based on the specific needs and preferences of each segment.
Keywords: Clustering, K-Means, RFM Analysis, Logistics, Supply-Chain
Cite Article: "Clustering Customers of an E-Commerce Store using K-Means Clustering and RFM Analysis", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.g240-g252, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305629.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2305629
Registration ID: 196773
Published In: Volume 8 Issue 5, May-2023
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Page No: g240-g252
Country: Delhi, Delhi, India
Research Area: Engineering
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2305629
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2305629
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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