Paper Title
The Role of podcasts in digital communication
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Registration ID: IJNRD_304122
Published ID: IJNRD2502260
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Keywords
1. Podcasts in Digital Communication 2. Podcast Consumption Trends 3. Spotify and YouTube Usage for Podcasts 4. Educational Podcasts 5. Technology-Driven Audio Content 6. Youth Engagement with Podcasts 7. Digital Media and Learning 8. Podcast Listening Habits 9. Preferred Podcast Platforms 10. Time-Efficient Content Consumption 11. 18-25 Age Group Media Preferences 12. Role of Podcasts in Informal Learning 13. Podcast Audience Behavior Analysis 14. Demographics of Podcast Listeners 15. Impact of Podcasts on Professional Development
Abstract
Podcasts have emerged as a revolutionary medium in the realm of digital communication, transforming the way audiences consume and engage with content. Their versatility, accessibility, and ability to cater to diverse interests have made them a popular choice, particularly among younger audiences. This research paper examines the role of podcasts in digital communication by focusing on listening habits, platform preferences, genre interests, and audience demographics. A survey conducted among 50 participants, primarily within the age group of 18-25 years, sheds light on the behavioral and demographic trends driving podcast consumption in the digital age. The results highlight that 90% of respondents actively engage with podcasts, with 40% listening daily and 50% weekly, illustrating the integration of this medium into everyday life. Popular platforms such as Spotify and YouTube hold an equal share of preference at 50% each, demonstrating the appeal of both audio-centric and video-supported podcast formats. When it comes to content, educational and technology-related podcasts stand out as the most favored genres, with entertainment and news-oriented content garnering relatively less interest. Notably, the study reveals a preference for concise episodes, with 50% of listeners dedicating between 30-60 minutes per session, reflecting a demand for time-efficient and engaging formats. The demographic analysis further confirms that the 18-25 age group is the primary consumer base, reinforcing the influence of podcasts among digitally active youth. This study employs a mixed-methods approach, combining quantitative data derived from a structured Google Forms survey with limited qualitative insights to provide a nuanced understanding of audience behavior. Data analysis involved the use of descriptive statistics, including pie charts and bar graphs, to visualize key findings. Ethical considerations such as informed consent, anonymity, and voluntary participation were strictly maintained to ensure the integrity of the research process. Despite certain limitations, such as the small sample size and reliance on convenience sampling, the findings of this study offer valuable insights into the transformative role of podcasts in modern digital communication. The research underscores how podcasts have transitioned from being a source of entertainment to a powerful tool for informal learning, personal growth, and professional development. These insights are crucial for content creators, marketers, and platform developers seeking to engage with the younger generation effectively. By catering to their preferences for educational and technology-driven content in concise formats, stakeholders can leverage podcasts as a medium that bridges the gap between entertainment and information. This paper concludes that podcasts are not merely a niche medium but a critical component of the evolving digital communication landscape. Their ability to adapt to changing audience demands and provide personalized, on-the-go content positions them as a vital channel for fostering meaningful connections in the digital era.
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How To Cite (APA)
Dr. Vandana Vaishnav, Anshul Tripathi, Anshika Pandey, Anshu kumar, & Aparna Sharma (February-2025). The Role of podcasts in digital communication. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(2), c506-c522. https://ijnrd.org/papers/IJNRD2502260.pdf
Issue
Volume 10 Issue 2, February-2025
Pages : c506-c522
Other Publication Details
Paper Reg. ID: IJNRD_304122
Published Paper Id: IJNRD2502260
Research Area: Other area not in list
Author Type: Indian Author
Country: Bhopal , Madhya Pradesh , India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2502260.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2502260
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