Paper Title
EXTENDING THE NORM ACTIVATION MODEL FOR EXPLORING PRO-ENVIRONMENTAL BEHAVIOUR IN HEALTHCARE SECTOR
Article Identifiers
Authors
Pradheeksha G.S
Keywords
Pro-environmental behaviour, Norm Activation Model, mass media exposure, green work climate, healthcare.
Abstract
The healthcare system that happens to be the largest contributor of biomedical waste seem to be struggling into pursuing a completely pro-environment agenda due to the nature of its operations. Accordingly, there is lacking in research pertaining to the aspect of pro-environmental behaviour (PEB) among healthcare workers. To gain a better understanding of the determinants of PEB among healthcare employees, this study examines the impact of the Norm Activation Model (NAM) components, specifically Awareness of Consequences (AC), Ascription of Responsibility (AR), and an individual's viable Personal Norms (PN), alongside the effect of Mass Media Exposure (MM), and perceptions of Green Work Climate (GC) on PEB. This study has been analysed via the partial least squares structural equation modelling with the data collected from 200 respondents working in all avenues of healthcare practices spread around Malaysia through purposive sampling. Results revealed that PEB can indeed be fostered via exploring the components of the NAM, and GC does pose a positive moderating effect in strengthening the relationship between PN and PEB amongst healthcare employees. However, mass media exposure fails to instigate awareness which in turn leads to a domino effect of not being able to evoke PEB amongst healthcare workers.
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How To Cite (APA)
Pradheeksha G.S (July-2024). EXTENDING THE NORM ACTIVATION MODEL FOR EXPLORING PRO-ENVIRONMENTAL BEHAVIOUR IN HEALTHCARE SECTOR. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(7), f503-f523. https://ijnrd.org/papers/IJNRD2407451.pdf
Issue
Volume 9 Issue 7, July-2024
Pages : f503-f523
Other Publication Details
Paper Reg. ID: IJNRD_225884
Published Paper Id: IJNRD2407451
Downloads: 000121985
Research Area: Social Science and HumanitiesÂ
Country: Bayan Lepas, Penang, Malaysia
Published Paper PDF: https://ijnrd.org/papers/IJNRD2407451.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2407451
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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