Paper Title
The Over The Top (OTT) Industry In India: An Economic Analysis
Article Identifiers
Authors
Dr. Praveen K. Jadhav
Keywords
OTT services, entertainment industry, digital platform, economic growth, demand, supply, revenue
Abstract
The OTT industry has emerged as the most dominant industry as part of entertainment industry. This growing trend could be found across the globe. Similar trend could be found in India scenario. The major OTT service providers in India are Netflix, Amazon Prime, Hot star and many others. All the major service providers in India have achieved the increasing growth in terms of total revenues. This research paper has analysed the OTT service growth in India, especially with respect to demand, supply and revenue
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How To Cite (APA)
Dr. Praveen K. Jadhav (January-2024). The Over The Top (OTT) Industry In India: An Economic Analysis. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(1), c202-c206. https://ijnrd.org/papers/IJNRD2401226.pdf
Issue
Volume 9 Issue 1, January-2024
Pages : c202-c206
Other Publication Details
Paper Reg. ID: IJNRD_212778
Published Paper Id: IJNRD2401226
Downloads: 000121988
Research Area: Commerce
Country: Pune, Maharashtra, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2401226.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2401226
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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