INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The OTT industry has emerged as the most dominant industry as part of entertainment industry. This growing trend could be found across the globe. Similar trend could be found in India scenario. The major OTT service providers in India are Netflix, Amazon Prime, Hot star and many others. All the major service providers in India have achieved the increasing growth in terms of total revenues. This research paper has analysed the OTT service growth in India, especially with respect to demand, supply and revenue
Keywords:
OTT services, entertainment industry, digital platform, economic growth, demand, supply, revenue
Cite Article:
"The Over The Top (OTT) Industry In India: An Economic Analysis", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 1, page no.c202-c206, January-2024, Available :http://www.ijnrd.org/papers/IJNRD2401226.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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