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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Mapping the Digital Marketing Landscape: A Bibliometric Analysis |
| Authors Name: | Tina Seth , Soummya Chowdhury , Shankar Nath Jha |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_205817
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| Published Paper Id: | IJNRD2309348 |
| Published In: | Volume 8 Issue 9, September-2023 |
| DOI: | http://doi.one/10.1729/Journal.36323 |
| Abstract: | This paper aims to conduct a bibliometric analysis of research papers on the topic of "Digital Marketing" published between 1990 and 2023. The study utilizes data from Scopus and Web of Science databases, integrating them using R software and the biblioshiny package. The findings indicate a growing interest in digital marketing, with a significant increase in publications over time. Marketing Science Journal emerges as the prominent publication in this field, and the USA exhibits the highest research output. The study identifies areas for future research, such as exploring emerging themes and further developing the field of digital marketing. The study acknowledges limitations including a small sample size, lack of a conceptual framework, and narrow selection of keywords. Future research should aim for larger datasets, develop frameworks, and explore a wider range of keywords to enhance understanding in digital marketing. Additionally, incorporating additional software tools can lead to more comprehensive analysis. |
| Keywords: | Digital Marketing; Internet Marketing; Online Marketing; Bibliometric; Technology |
| Cite Article: | "Mapping the Digital Marketing Landscape: A Bibliometric Analysis", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 9, page no.d357-d370, September 2023, Available :http://www.ijnrd.org/papers/IJNRD2309348.pdf |
| Downloads: | 000118770 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2309348 Registration ID: 205817 Published In: Volume 8 Issue 9, September-2023 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.36323 Page No: d357-d370 Country: Varanasi, Uttar Pradesh, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2309348 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2309348 |
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