STUDY ON THE EFFECT OF MARKETING EFFORTS AND CORPORATE GOVERNANCE ON PERFORMANCE OF AGRI-INPUT FIRMS IN INDIA

Registration ID: IJNRD_205216

Published ID: IJNRD2309307

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Survipalli Yaswanth, Ambar Agarwal

Marketing efforts, Corporate governance, Agri-input firms, Performance, India, Agricultural inputs, Seeds, Fertilizers, Pesticides, Machinery, Sustainable agricultural development, Primary data, Secondary data, Surveys, Interviews, Financial reports.

This study investigates the effect of marketing efforts and corporate governance on the performance of agri-input firms in India. Agri-input firms play a crucial role in providing agricultural inputs such as seeds, fertilizers, pesticides, and machinery, which are essential for enhancing agricultural productivity. Understanding the factors that influence the performance of these firms is vital for promoting sustainable agricultural development. The study utilizes both primary and secondary data sources to analyze the relationship between marketing efforts, corporate governance practices, and firm performance in the agri-input sector in India. Primary data is collected through surveys and interviews conducted with agri-input firms, while secondary data from financial reports, industry publications, and research papers are used to support the analysis. Marketing efforts: Effective marketing efforts, including branding, product promotion, distribution channels, and customer relationship management, have a positive impact on the performance of agri-input firms. Firms that invest in marketing activities are more likely to increase market share, attract new customers, and generate higher revenues. Sound corporate governance practices, such as board independence, transparency, accountability, and ethical conduct, significantly influence the performance of agri-input firms. Firms with strong governance structures tend to make better strategic decisions, enhance operational efficiency, and build trust among stakeholders, which ultimately leads to improved financial performance. The study finds that investment in research and development activities positively affects the performance of agri-input firms. Companies that allocate resources to R&D initiatives are more likely to develop innovative and high-quality agricultural inputs, which can give them a competitive advantage and contribute to long-term profitability. The study acknowledges the influence of market conditions, such as price volatility, demand fluctuations, and government policies, on the performance of agri-input firms. Firms that can adapt to changing market dynamics and respond effectively to market challenges are more likely to maintain a competitive edge and achieve sustainable growth. The efficient management of financial resources, including working capital management, capital structure decisions, and investment planning, significantly impacts the performance of agri-input firms. Firms that demonstrate effective financial management practices are better equipped to withstand financial shocks, optimize resource allocation, and generate higher returns.

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Survipalli Yaswanth & Ambar Agarwal (September-2023). STUDY ON THE EFFECT OF MARKETING EFFORTS AND CORPORATE GOVERNANCE ON PERFORMANCE OF AGRI-INPUT FIRMS IN INDIA. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(9), d52-d62. https://ijnrd.org/papers/IJNRD2309307.pdf

Volume 8 Issue 9, September-2023

Pages : d52-d62

Paper Reg. ID: IJNRD_205216

Published Paper Id: IJNRD2309307

Research Area: Management

Author Type: Indian Author

Country: Nandyal, Andhrapradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2309307.pdf

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