INVESTIGATE THE GEN-Z SWITCHING BEHAVIOR OF SMART BANDS

Registration ID: IJNRD_205756

Published ID: IJNRD2309272

: http://doi.one/10.1729/Journal.36192

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Dr Rajeshwari P, Dr Avinash B N, Dr Vidyavathi K

Customer Satisfaction, Customer Loyalty, Customer Expectation, Customer Switching Behaviour.

This abstract presents a concise overview of a comprehensive study aimed at unraveling the switching behavior of Generation Z (Gen Z) consumers within the context of the smart band market. Gen Z, often characterized as tech-savvy and highly discerning, plays a pivotal role in shaping the consumer electronics landscape. This study seeks to shed light on the dynamic factors that influence their decision-making process when it comes to adopting, retaining, or switching smartbands.The focus of this research is to examine the impact of customer satisfaction, Customer expectation and customer loyalty on customer switching behavior. The research design is based on quantitative research thus the data was collected using convenience sampling technique through the questionnaire designed by incorporating various items from the literature review. Five Point Likert’s Scale was employed to collect the primary data, and SPSS was used to analyze and compute the results. Convenience sampling method is used to gather data. The result obtained in the study proves that “customer satisfaction and customer loyalty has a negative relation with the customer switching behaviour” and “customer satisfaction is an important antecedent of customer loyalty”

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Dr Rajeshwari P, Dr Avinash B N, & Dr Vidyavathi K (September-2023). INVESTIGATE THE GEN-Z SWITCHING BEHAVIOR OF SMART BANDS. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(9), c646-c656. http://doi.one/10.1729/Journal.36192

Volume 8 Issue 9, September-2023

Pages : c646-c656

Paper Reg. ID: IJNRD_205756

Published Paper Id: IJNRD2309272

Research Area: Management

Author Type: Indian Author

Country: Tumkur, Karnataka, india

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Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2309272

Crossref DOI: http://doi.one/10.1729/Journal.36192

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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