INVESTIGATE THE GEN-Z SWITCHING BEHAVIOR OF SMART BANDS

INVESTIGATE THE GEN-Z SWITCHING BEHAVIOR OF SMART BANDS

Registration ID: IJNRD_205756

Published ID: IJNRD2309272

DOI: http://doi.one/10.1729/Journal.36192

Dr Rajeshwari P , Dr Avinash B N , Dr Vidyavathi K

Customer Satisfaction, Customer Loyalty, Customer Expectation, Customer Switching Behaviour.

This abstract presents a concise overview of a comprehensive study aimed at unraveling the switching behavior of Generation Z (Gen Z) consumers within the context of the smart band market. Gen Z, often characterized as tech-savvy and highly discerning, plays a pivotal role in shaping the consumer electronics landscape. This study seeks to shed light on the dynamic factors that influence their decision-making process when it comes to adopting, retaining, or switching smartbands.The focus of this research is to examine the impact of customer satisfaction, Customer expectation and customer loyalty on customer switching behavior. The research design is based on quantitative research thus the data was collected using convenience sampling technique through the questionnaire designed by incorporating various items from the literature review. Five Point Likert’s Scale was employed to collect the primary data, and SPSS was used to analyze and compute the results. Convenience sampling method is used to gather data. The result obtained in the study proves that “customer satisfaction and customer loyalty has a negative relation with the customer switching behaviour” and “customer satisfaction is an important antecedent of customer loyalty”

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"INVESTIGATE THE GEN-Z SWITCHING BEHAVIOR OF SMART BANDS", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 9, page no.c646-c656, September-2023, Available :https://ijnrd.org/papers/IJNRD2309272.pdf

Volume 8 Issue 9, September-2023

Pages : c646-c656

Paper Reg. ID: IJNRD_205756

Published Paper Id: IJNRD2309272

Downloads: 000121122

Research Area: Management

Country: Tumkur, Karnataka, india

Published Paper PDF: https://ijnrd.org/papers/IJNRD2309272.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2309272

DOI: http://doi.one/10.1729/Journal.36192

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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