INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This study investigated how theatrical aspects, such as storytelling and emotional appeal, are included into sports marketing efforts in order to establish long-lasting and meaningful connections with fans and consumers. The research dived into the immersive experiences that are built by these factors through the examination of real-world instances. It considered the function that these elements play in transcending traditional engagement and improving brand loyalty within the dynamic field of sports marketing.
Keywords:
theatre, sports marketing, brand loyalty, customer engagement, storytelling, theatre and sports, theatrical elements
Cite Article:
"Theatrical Elements in Sports Marketing Campaigns", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 9, page no.c600-c608, September-2023, Available :http://www.ijnrd.org/papers/IJNRD2309266.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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