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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

Issue per Year : 12

Volume Published : 9

Issue Published : 96

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Published Paper Details
Paper Title: Theatrical Elements in Sports Marketing Campaigns
Authors Name: Lavanya Rathore
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IJNRD_205584
Published Paper Id: IJNRD2309266
Published In: Volume 8 Issue 9, September-2023
DOI:
Abstract: This study investigated how theatrical aspects, such as storytelling and emotional appeal, are included into sports marketing efforts in order to establish long-lasting and meaningful connections with fans and consumers. The research dived into the immersive experiences that are built by these factors through the examination of real-world instances. It considered the function that these elements play in transcending traditional engagement and improving brand loyalty within the dynamic field of sports marketing.
Keywords: theatre, sports marketing, brand loyalty, customer engagement, storytelling, theatre and sports, theatrical elements
Cite Article: "Theatrical Elements in Sports Marketing Campaigns", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 9, page no.c600-c608, September-2023, Available :http://www.ijnrd.org/papers/IJNRD2309266.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2309266
Registration ID: 205584
Published In: Volume 8 Issue 9, September-2023
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Page No: c600-c608
Country: Knightsbridge , England, United Kingdom
Research Area: Arts
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2309266
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2309266
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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