Study on Product Packaging Impact on Consumer Buying Behaviour At Mother Dairy”

Registration ID: IJNRD_204898

Published ID: IJNRD2309263

DOI: Click Here to Get

Devaki Manoj Kumar , Intekhab khan

Product Packaging Impact Consumer Buying Behavior Mother Dairy Perceptions Preferences Purchasing Decisions Visual Appeal Information Convenience Sustainability Brand Recognition Brand Differentiation Packaging Design.

Product packaging has a significant impact on consumers' propensity to make a purchase and their final decision. This study sets out to answer the question, "How does Mother Dairy's varied packaging affect consumers' decisions to buy?" with regards to the popular dairy brand. Because of its potential influence on consumers' perceptions, attitudes, and purchases, product packaging has been the subject of much research. To achieve the objectives a mixed-methods approach was employed comprising both qualitative and quantitative research methods. Qualitative phase involved in-depth interviews with consumers to gather insights into their perceptions preferences and experiences related to product packaging. The quantitative phase employed a structured questionnaire survey targeting a diverse sample of consumers who regularly purchase products from Mother Dairy. The findings of this study reveal several significant insights. Firstly it was observed that consumers perceive packaging as an important factor in product evaluation and selection. Packaging attributes such as visual appeal information provided convenience and sustainability were found to significantly influence consumer preferences and purchase decisions. The poll also discovered that packaging has a significant impact on brand recognition and differentiation. A well-designed and distinctive packaging design was found to enhance brand recall and create a competitive advantage for Mother Dairy products in the market. Additionally the research highlighted the importance of packaging in communicating product attributes and benefits to consumers. Clear and informative packaging conveying essential product information was perceived positively by consumers and influenced their purchase decisions. The study found that eco-friendly packaging increased consumer satisfaction, which in turn increased sales. Consumers expressed a preference for sustainable packaging materials and demonstrated an inclination towards brands that adopted environmentally responsible packaging practices. The results of this research provide important insight into the influence of Mother Dairy's packaging on consumers' inclination to make purchases. This research contributes to our understanding of how consumers' perceptions of products are influenced by their packaging, and it also has practical implications for firms in the dairy industry and beyond. The results emphasize the significance of packaging design visual appeal informative content and sustainability in influencing consumers' perceptions attitudes and purchase decisions.

Published Paper   E-Certificate

Devaki Manoj Kumar & Intekhab khan (September-2023). Study on Product Packaging Impact on Consumer Buying Behaviour At Mother Dairy”. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(9), c564-c572. https://ijnrd.org/papers/IJNRD2309263.pdf

Volume 8 Issue 9, September-2023

Pages : c564-c572

Paper Reg. ID: IJNRD_204898

Published Paper Id: IJNRD2309263

Downloads: 000121996

Research Area: Management

Country: Nandyal, Andhra Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2309263.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2309263

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 10 | October 2025

IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.

The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse fields. Its goal is to promote global scientific information exchange among researchers, developers, engineers, academicians, and practitioners. IJNRD serves as a platform where educators and professionals can share research evidence, models of best practice, and innovative ideas, contributing to academic growth and industry relevance.

Indexing Coverage includes Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many more recognized academic repositories.

How to submit the paper?

By Our website

Click Here to Submit Paper Online

By Mail

Send your paper to editor@ijnrd.org

Important Dates for Current issue

Paper Submission Open For: October 2025

Current Issue: Volume 10 | Issue 10 | October 2025

Impact Factor: 8.76

Last Date for Paper Submission: Till 31-Oct-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.

Subject Category: Research Area

Call for Paper: More Details