Study on Product Packaging Impact on Consumer Buying Behaviour At Mother Dairy”

Registration ID: IJNRD_204898

Published ID: IJNRD2309263

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Devaki Manoj Kumar, Intekhab khan

Product Packaging Impact Consumer Buying Behavior Mother Dairy Perceptions Preferences Purchasing Decisions Visual Appeal Information Convenience Sustainability Brand Recognition Brand Differentiation Packaging Design.

Product packaging has a significant impact on consumers' propensity to make a purchase and their final decision. This study sets out to answer the question, "How does Mother Dairy's varied packaging affect consumers' decisions to buy?" with regards to the popular dairy brand. Because of its potential influence on consumers' perceptions, attitudes, and purchases, product packaging has been the subject of much research. To achieve the objectives a mixed-methods approach was employed comprising both qualitative and quantitative research methods. Qualitative phase involved in-depth interviews with consumers to gather insights into their perceptions preferences and experiences related to product packaging. The quantitative phase employed a structured questionnaire survey targeting a diverse sample of consumers who regularly purchase products from Mother Dairy. The findings of this study reveal several significant insights. Firstly it was observed that consumers perceive packaging as an important factor in product evaluation and selection. Packaging attributes such as visual appeal information provided convenience and sustainability were found to significantly influence consumer preferences and purchase decisions. The poll also discovered that packaging has a significant impact on brand recognition and differentiation. A well-designed and distinctive packaging design was found to enhance brand recall and create a competitive advantage for Mother Dairy products in the market. Additionally the research highlighted the importance of packaging in communicating product attributes and benefits to consumers. Clear and informative packaging conveying essential product information was perceived positively by consumers and influenced their purchase decisions. The study found that eco-friendly packaging increased consumer satisfaction, which in turn increased sales. Consumers expressed a preference for sustainable packaging materials and demonstrated an inclination towards brands that adopted environmentally responsible packaging practices. The results of this research provide important insight into the influence of Mother Dairy's packaging on consumers' inclination to make purchases. This research contributes to our understanding of how consumers' perceptions of products are influenced by their packaging, and it also has practical implications for firms in the dairy industry and beyond. The results emphasize the significance of packaging design visual appeal informative content and sustainability in influencing consumers' perceptions attitudes and purchase decisions.

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Devaki Manoj Kumar & Intekhab khan (September-2023). Study on Product Packaging Impact on Consumer Buying Behaviour At Mother Dairy”. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(9), c564-c572. https://ijnrd.org/papers/IJNRD2309263.pdf

Volume 8 Issue 9, September-2023

Pages : c564-c572

Paper Reg. ID: IJNRD_204898

Published Paper Id: IJNRD2309263

Research Area: Management

Author Type: Indian Author

Country: Nandyal, Andhra Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2309263.pdf

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