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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | To Study The Status Of Brand Management And Reputation Of Bata As A Footwear Brand Among The Youth In Mumbai City |
| Authors Name: | Disha Pravin Sapkale , Dr. Saranya Thaloor |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_205325
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| Published Paper Id: | IJNRD2309205 |
| Published In: | Volume 8 Issue 9, September-2023 |
| DOI: | |
| Abstract: | The purpose of this study is to look into Bata's brand management and brand reputation among youth in Mumbai City. An organized questionnaire is used in the study to gather information from a sample of Youth in Mumbai. The goal of the survey is to determine how well-known and recognized Bata is among youth in Mumbai city. The study's conclusions show that among Youth in Mumbai, Bata is a well-known and respected brand of footwear. According to the survey, Bata's brand management techniques are successful in generating a positive reputation and image among youth in Mumbai City. The relevance of this study is that it provides insights into the current status of Bata's brand management and reputation among the youth in Mumbai, which can be utilized by the company to further enhance its brand image and customer loyalty. The purpose of the study is to determine the level of brand awareness and perception of Bata among the youth in Mumbai. The findings of the study indicate that Bata has a significant presence and reputation as a footwear brand among the youth in Mumbai. |
| Keywords: | Bata, brand, brand management, brand value, reputation, footwear, youth, Mumbai. |
| Cite Article: | "To Study The Status Of Brand Management And Reputation Of Bata As A Footwear Brand Among The Youth In Mumbai City", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 9, page no.c50-c67, September-2023, Available :http://www.ijnrd.org/papers/IJNRD2309205.pdf |
| Downloads: | 000118754 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2309205 Registration ID: 205325 Published In: Volume 8 Issue 9, September-2023 DOI (Digital Object Identifier): Page No: c50-c67 Country: Raigad, Maharashtra, India Research Area: Arts Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2309205 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2309205 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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