How does social media affect consumer behaviour: A study of apparel purchases in Jaipur and Beawar.

Registration ID: IJNRD_205268

Published ID: IJNRD2309179

DOI: Click Here to Get

Ridisha Maheshwari

Consumer Behaviour, More active vs Less Active, Social Media, Online vs Offline shopping, Post purchase Behaviour

Consumer behaviour refers to the study of customers and the methods they employ to make purchasing decisions, including their emotional, mental, and behavioural reactions.Consumer behaviour is influenced by four variables: psychological, cultural, social, and personal. The purpose of this study is to ascertain whether social media has in fact raised the demand for a specific product's purchase or shopping. This study is based on interviews and a primary database of women in Beawar and Jaipur between the ages of 13 and 56. The women's responses were analysed in order to categorise them, and further research was then carried out. The study concluded that younger women spend a lot more time on social media than older women do. The study also revealed that women who use social media more frequently are more affected by and base their decisions on social media marketing or trends than women who use social media less frequently.

Published Paper   E-Certificate

Ridisha Maheshwari (September-2023). How does social media affect consumer behaviour: A study of apparel purchases in Jaipur and Beawar.. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(9), b693-b711. https://ijnrd.org/papers/IJNRD2309179.pdf

Volume 8 Issue 9, September-2023

Pages : b693-b711

Paper Reg. ID: IJNRD_205268

Published Paper Id: IJNRD2309179

Downloads: 000121983

Research Area: Social Science and Humanities 

Country: Beawar, Rajasthan, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2309179.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2309179

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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