CUSTOMER INSIGHTS IN THE DIGITAL AGE: EXAMINING ONLINE MARKETING SATISFACTION

Registration ID: IJNRD_204785

Published ID: IJNRD2309058

DOI: Click Here to Get

Sheethal K , C Lahari

Online Marketing, Consumer Perception, Customer Satisfaction, Privacy Concerns

With the development of technology, the business world has changed a lot. There is a complete transition from traditional platforms to online platforms. Traditional marketing has become the second choice of today's consumers. This technological change has connected the world where businesses can now reach many customers all over the world. Today the world has moved to the internet, which has led to the growth of online marketing. The main objective of the study was to know the perception and satisfaction of consumers regarding online marketing. For the purpose of the study, both primary and secondary data were used. Primary data was collected with the help of a structured questionnaire, which was collected from 100 respondents from Mangaluru city using a random sampling method. The study concludes that customers rely upon more than one medium in order to enhance their brand-related knowledge, they use a combination of various sources for making final purchase decisions. Even though there is a positive impact on society, they feel that online marketing is unsafe as it leads to an increase in fraud and privacy-related issues.

Published Paper   E-Certificate

Sheethal K & C Lahari (September-2023). CUSTOMER INSIGHTS IN THE DIGITAL AGE: EXAMINING ONLINE MARKETING SATISFACTION. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(9), a457-a466. https://ijnrd.org/papers/IJNRD2309058.pdf

Volume 8 Issue 9, September-2023

Pages : a457-a466

Paper Reg. ID: IJNRD_204785

Published Paper Id: IJNRD2309058

Downloads: 000121976

Research Area: Commerce

Country: Mangalore, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2309058.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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