CUSTOMER INSIGHTS IN THE DIGITAL AGE: EXAMINING ONLINE MARKETING SATISFACTION

CUSTOMER INSIGHTS IN THE DIGITAL AGE: EXAMINING ONLINE MARKETING SATISFACTION

Registration ID: IJNRD_204785

Published ID: IJNRD2309058

DOI: Click Here to Get

Sheethal K , C Lahari

Online Marketing, Consumer Perception, Customer Satisfaction, Privacy Concerns

With the development of technology, the business world has changed a lot. There is a complete transition from traditional platforms to online platforms. Traditional marketing has become the second choice of today's consumers. This technological change has connected the world where businesses can now reach many customers all over the world. Today the world has moved to the internet, which has led to the growth of online marketing. The main objective of the study was to know the perception and satisfaction of consumers regarding online marketing. For the purpose of the study, both primary and secondary data were used. Primary data was collected with the help of a structured questionnaire, which was collected from 100 respondents from Mangaluru city using a random sampling method. The study concludes that customers rely upon more than one medium in order to enhance their brand-related knowledge, they use a combination of various sources for making final purchase decisions. Even though there is a positive impact on society, they feel that online marketing is unsafe as it leads to an increase in fraud and privacy-related issues.

Published Paper   E-Certificate

"CUSTOMER INSIGHTS IN THE DIGITAL AGE: EXAMINING ONLINE MARKETING SATISFACTION", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 9, page no.a457-a466, September-2023, Available :https://ijnrd.org/papers/IJNRD2309058.pdf

Volume 8 Issue 9, September-2023

Pages : a457-a466

Paper Reg. ID: IJNRD_204785

Published Paper Id: IJNRD2309058

Downloads: 000121140

Research Area: Commerce

Country: Mangalore, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2309058.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2309058

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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