Business Development Process and Competitor Analysis of Tata Consulting Engineers Ltd.

Registration ID: IJNRD_204507

Published ID: IJNRD2309006

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Dr. Jaya Yadav, DR Abhilasha Singh Raghav , ThanesaIyer

Business development, Competitive advantage, Competitor Analysis, Engineering consultancy, Market Competition,

The Indian Engineering Consultancy industry has witnessed continuous rise in its demand and this has led to intense market competition and increasing saturation. The industry is achieving continuous upward growth and this trend is expected to continue for the foreseeable future. This study titled, “Business Development Process and Competitor Analysis”, has focused on the competitors and the business development process of Tata Consulting Engineers Limited (TCE), who are one of the markets leaders of this industry. Hence, the study has made an attempt to perform a competitor analysis with respect to the direct competitors of TCE, specific to its infrastructure vertical. Six direct competitors (3 local and 3 multinational) of the company were chosen and analyzed to understand their strategies and figure out how much of a threat they pose to the company. To understand the industry competitiveness better, a Porter’s Five Factors Analysis was also performed. Findings concluded that the limited ability of engineering consultants to differentiate their services, the ease of entry by competitors, the saturation of the market in mature engineering disciplines, oversupply of graduates with skill deficiencies and growing bargaining power of large governmental and financial institutions all continue to add to the competitive pressure of the industry. The study also identified some key success factors such as, a company’s ability to rapidly acquire new knowledge areas and quickly translate them into differentiated services, the successful alignment of the company’s offerings with the needs of the clients, the ability to attract the right resources by using effective recruitment skills, the ability to increase the submission-to-win ratio of proposals by optimizing the response time of bid opportunities and also the ability to cultivate and manage relationships with clients, which are vital for a company to maintain its competitiveness in the market and can also be used to develop future strategies to improve its competitive advantage.

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Dr. Jaya Yadav, DR Abhilasha Singh Raghav , & ThanesaIyer (September-2023). Business Development Process and Competitor Analysis of Tata Consulting Engineers Ltd.. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(9), a33-a44. https://ijnrd.org/papers/IJNRD2309006.pdf

Volume 8 Issue 9, September-2023

Pages : a33-a44

Paper Reg. ID: IJNRD_204507

Published Paper Id: IJNRD2309006

Research Area: Life Sciences 

Author Type: Foreign Author

Country: Agra , Uttar Pradesh , India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2309006.pdf

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