AN ANALYTICAL STUDY ON READERS’ ATTITUDE TOWARDS SELECTED NEWSPAPERS WITH SPECIAL REFERENCE TO KANGAYAM TALUK, TIRUPUR DISTRICT, TAMILNADU.

Registration ID: IJNRD_203416

Published ID: IJNRD2308107

DOI: Click Here to Get

Dr.S.KALAISELVI Assistant Professo

Newspapers provide information and general knowledge. Newspapers provide news about a country's economic situation, sports, games, entertainment, trade and commerce. Reading newspaper makes a good habit and it is already part of the modern life. Newspaper provides us with information collected from around the globe. It also helps to develop new ideas, and at times guide the common man. A newspaper acts an important medium to control corruption and scams. Reading Newspapers and journals has become a part and parcel of everyday life of human beings. There are people who cannot begins this day without a newspaper. The reading habit helps people to make use of the leisure time usefully. Because of the interest shown in the reading of newspaper and magazines, the journals and newspapers and getting multiplied every day. Among the various newspaper there are certain newspaper found popular among the public. It is essential to probe as to what factors led the readers to prefer a particular newspaper and to know the socio political awareness cleared by the newspaper. Our newspaper compete with one another, in giving information and putting for ideas. It is possible to explain how new and why one newspaper differs from another by changing the news contents designs editorial attitudes and other features of the newspapers. Hence it is decided to conduct a study on the consumer attitude towards newspaper in Kangayam taluk. In this study it can be concluded that the newspaper agencies should promote and increase their circulation to face the competitors in future period. Greater care should be taken to keep the satisfaction level of the readers almost the same.

Published Paper   E-Certificate

Dr.S.KALAISELVI Assistant Professo (August-2023). AN ANALYTICAL STUDY ON READERS’ ATTITUDE TOWARDS SELECTED NEWSPAPERS WITH SPECIAL REFERENCE TO KANGAYAM TALUK, TIRUPUR DISTRICT, TAMILNADU.. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(8), b51-b57. https://ijnrd.org/papers/IJNRD2308107.pdf

Volume 8 Issue 8, August-2023

Pages : b51-b57

Paper Reg. ID: IJNRD_203416

Published Paper Id: IJNRD2308107

Downloads: 000122008

Research Area: Commerce

Country: Erode, Tamil nadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2308107.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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