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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | DIGITAL MARKETING - REVOLUTIONIZING TODAY'S BUSINESSES |
| Authors Name: | Dr. Rita Nagpal |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_198655
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| Published Paper Id: | IJNRD2304732 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | Digital marketing also known as online marketing, is an avenue of electronic communication used by the marketers to communicate with the customers and offer goods and services to the customers in a virtual marketplace. This marketing style makes use of electronic devices for all kinds of marketing activities including promotional messaging and measures its impact on customer journey. It involves dealing with sale and purchase of goods and services to the customers through online channels viz. websites, mobile phones, and social media platforms. Digital marketing is, in fact, more customer centric as it is more concerned with the needs, preferences, and convenience of the customers and offers them a wide range of domestic as well as international products with just a click of their finger. More specifically, digital marketing refers to the marketing campaigns unfolding on a computer, mobile phone, or other e-devices. |
| Keywords: | Internet, digital marketing, Promotion, Consistent, Interact |
| Cite Article: | "DIGITAL MARKETING - REVOLUTIONIZING TODAY'S BUSINESSES", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.h250-h255, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304732.pdf |
| Downloads: | 000118759 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2304732 Registration ID: 198655 Published In: Volume 8 Issue 4, April-2023 DOI (Digital Object Identifier): Page No: h250-h255 Country: -, -, - Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2304732 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2304732 |
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ISSN: 2456-4184
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