A STUDY ON IMPACT OF PROMOTIONAL ACTIVITES OF CUSTOMER BUYING BEHAVIOUR AT D MART

A STUDY ON IMPACT OF PROMOTIONAL ACTIVITES OF CUSTOMER BUYING BEHAVIOUR AT D MART

Registration ID: IJNRD_192098

Published ID: IJNRD2304712

DOI: Click Here to Get

LEELAVATHY B , SASIREKHA

Consumer behaviour ,promotion

The purpose of this research study is to determine the impact of promotional activities on consumer buying behavior at D Mart. In which the customer influences to buy a product based on promotional activities like sales promotion, personal selling, advertising, and direct marketing. In which consumer buying behavior is the study of how individuals, groups and organization select to buy, use and dispose of goods, services, ideas, or experience to satisfy their needs and wants of customer. In this survey, we used a quantitative survey method using a Google Forms survey from the target individuals. In this study the primary data is collected using questionnaire and that is analyzed by using a proper tool and secondary data is used to collected the reviews. To determine the attitudes of consumers towards promotion employed, the effectiveness of promotions, relationship between attitude and behavior of consumers.

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"A STUDY ON IMPACT OF PROMOTIONAL ACTIVITES OF CUSTOMER BUYING BEHAVIOUR AT D MART", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 4, page no.h84-h89, April-2023, Available :https://ijnrd.org/papers/IJNRD2304712.pdf

Volume 8 Issue 4, April-2023

Pages : h84-h89

Paper Reg. ID: IJNRD_192098

Published Paper Id: IJNRD2304712

Downloads: 000121218

Research Area: Management

Country: Chennai, Tamil Nadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2304712.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2304712

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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