A STUDY ON BRAND LOGO AND ITS IMPORTANCE IN LAPTOPS

Registration ID: IJNRD_190895

Published ID: IJNRD2304618

DOI: Click Here to Get

Joyce , Pradikshaa Sudarshan

Brand Image, Brand, Laptops, Brand Logos

Purpose: Branding is one of the most important elements of marketing which helps in registering the product in the customer's mind. Studying and analyzing the brand logos- the module based on which the brand is pushed and carries the brand image literally. The literature survey also supports the topic as to how important is brand and its logos to understand the position of the product in the market. This paper examines the significant impact caused by the brand logos in marketing and verifies its importance on the purchase and usage of laptops. Design/methodology/approach: A survey was completed by 105 respondents all over Chennai. The questionnaire consisted of items with basic demographic questions with items from previous researches were adopted. The selection of respondents was based on convenient sampling Findings: Findings reveal that the respondents believe that the brand logos are very important for purchasing the product. They also believe that brand logos help in identifying the brand and product. The Chi-Square test also revealed the likelihood ratio on the higher scale. Research limitations/implications: This study was conducted only in a particular city in a particular state, which limits to generalization. There is a possibility of bias towards the products they have bought from the store. Practical implications: The paper offers recommendations to the Marketing Managers, students and researchers who are interested in knowing about the impact caused by the brand logos. This research will throw light on topics as to how it is important to focus on brand logos and its importance Originality/value: This article makes a significant contribution on and about the basic tool in marketing- brand logos. It emphasizes its importance and works as to how it helps in selling the product.

Published Paper   E-Certificate

Joyce & Pradikshaa Sudarshan (April-2023). A STUDY ON BRAND LOGO AND ITS IMPORTANCE IN LAPTOPS. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(4), g129-g135. https://ijnrd.org/papers/IJNRD2304618.pdf

Volume 8 Issue 4, April-2023

Pages : g129-g135

Paper Reg. ID: IJNRD_190895

Published Paper Id: IJNRD2304618

Downloads: 000121984

Research Area: Arts

Country: Chennai, Tamil Nadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2304618.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2304618

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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