|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: May 2024
Volume 9 | Issue 5
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 96
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | A Study On Consumer Satisfaction Towards Green Tea In Coimbatore City |
| Authors Name: | Mrs.S.J Sembakalakshmi , Mr.RuvishJayan.R.S |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_192764
|
| Published Paper Id: | IJNRD2304593 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | This study aims to examine the level of consumer satisfaction towards green tea in Coimbatore City. Green tea has gained popularity in recent years due to its numerous health benefits. Coimbatore City is a significant market for green tea, and this study focuses on understanding the factors that influence consumer satisfaction towards green tea. The research methodology involves both qualitative and quantitative methods. Primary data was collected through a survey questionnaire distributed among consumers of green tea in Coimbatore City. The data was analysed using statistical tools such as mean, standard deviation, and regression analysis. The study found that taste, quality, packaging, pricing, and availability are significant factors that influence consumer satisfaction towards green tea. Consumers showed a high level of satisfaction towards the taste and quality of green tea. However, pricing and availability were found to be significant factors that affect the overall satisfaction of consumers. The findings of this study provide valuable insights for green tea manufacturers and retailers to understand consumer preferences and improve their products and services accordingly. The results of this study may also be useful for policymakers to develop appropriate strategies to promote the consumption of green tea in Coimbatore City. |
| Keywords: | Green Tea, Health Benefits, consumer satisfaction |
| Cite Article: | "A Study On Consumer Satisfaction Towards Green Tea In Coimbatore City", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.f163-f168, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304593.pdf |
| Downloads: | 000118761 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2304593 Registration ID: 192764 Published In: Volume 8 Issue 4, April-2023 DOI (Digital Object Identifier): Page No: f163-f168 Country: Thanjavur, Tamil Nadu, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2304593 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2304593 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn