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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | The rise of BJP since 2014 and use of social media to change public opinion |
| Authors Name: | Shraddha Bharadwaj , Dr. Bhawna Sharma |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_192638
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| Published Paper Id: | IJNRD2304575 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | Reversing the trend of coalition governments that India saw for 25 years, the Bharatiya Janata Party (BJP) in the 2014 election secured a majority of seats in the Lok Sabha on its own. The party further consolidated its strength since 2014 as evident in the increased vote share and seat share in the 2019 election. There is a precipitous decline of the chief opposition party, the Congress, and a perceptible disarray among the opposition parties in general. Going by the conventional meaning of the term dominant party, the BJP can be said to have established itself as a dominant party if it wins one more term, demonstrating its capacity to stay in power continuously. After the technological revolution dominated the world and changed our lifestyle and way of exchanging knowledge, social media became the most significant influence on public opinion. With the advent of the internet and social media, they have become a major component of the environment that constitutes and affects human awareness, inclinations, opinions, and even behaviors. It has also become the easiest way to communicate with different people from all over the world, access information from various sources in the easiest and fastest way, and learn the diverse ideologies of different cultures. That is how social media influences public opinion and moves the audience towards the desired behavior. |
| Keywords: | Bhartiya Janta Party, Social Media, Right wing politics |
| Cite Article: | "The rise of BJP since 2014 and use of social media to change public opinion ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.f638-f645, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304575.pdf |
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2304575 Registration ID: 192638 Published In: Volume 8 Issue 4, April-2023 DOI (Digital Object Identifier): Page No: f638-f645 Country: Ghaziabad, Uttar Pradesh, India Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2304575 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2304575 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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