Paper Title
The rise of BJP since 2014 and use of social media to change public opinion
Article Identifiers
: Authors
Keywords
Bhartiya Janta Party, Social Media, Right wing politics
Abstract
Reversing the trend of coalition governments that India saw for 25 years, the Bharatiya Janata Party (BJP) in the 2014 election secured a majority of seats in the Lok Sabha on its own. The party further consolidated its strength since 2014 as evident in the increased vote share and seat share in the 2019 election. There is a precipitous decline of the chief opposition party, the Congress, and a perceptible disarray among the opposition parties in general. Going by the conventional meaning of the term dominant party, the BJP can be said to have established itself as a dominant party if it wins one more term, demonstrating its capacity to stay in power continuously. After the technological revolution dominated the world and changed our lifestyle and way of exchanging knowledge, social media became the most significant influence on public opinion. With the advent of the internet and social media, they have become a major component of the environment that constitutes and affects human awareness, inclinations, opinions, and even behaviors. It has also become the easiest way to communicate with different people from all over the world, access information from various sources in the easiest and fastest way, and learn the diverse ideologies of different cultures. That is how social media influences public opinion and moves the audience towards the desired behavior.
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How To Cite (APA)
Shraddha Bharadwaj & Dr. Bhawna Sharma (April-2023). The rise of BJP since 2014 and use of social media to change public opinion . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(4), f638-f645. https://ijnrd.org/papers/IJNRD2304575.pdf
Issue
Volume 8 Issue 4, April-2023
Pages : f638-f645
Other Publication Details
Paper Reg. ID: IJNRD_192638
Published Paper Id: IJNRD2304575
Downloads: 000122254
Research Area: Social Science and HumanitiesÂ
Author Type: Indian Author
Country: Ghaziabad, Uttar Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2304575.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2304575
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