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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | CONSUMERS OPINION TOWARDS FRAGRANCES -GENDER INFLUENCE PERSPECTIVE |
| Authors Name: | P.Pon Marisha , Mariappan Gnanaprakash |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_192043
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| Published Paper Id: | IJNRD2304493 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | http://doi.one/10.1729/Journal.34010 |
| Abstract: | Consumer preferences for fragrances in perfumes are explored in this study. In addition to analyzing the factors that influence consumer choices of fragrances, the study examines gender, age, lifestyle, occasion, and cultural background. Using a mixed-methods approach, which includes qualitative and quantitative data collection methods, the study provides a comprehensive understanding of consumer preferences. Several factors are involved in influencing consumer fragrance preferences, according to the findings. The total sample size 311 respondents.by using SPSS software the analysis is done. From the findings There are several factors that affect fragrance preference, including mood, personality, and occasion. Natural ingredients and ethical production methods are also important to consumers when selecting fragrances. In addition to providing insight into the fragrance industry, the study can assist in developing fragrance products that align with consumer preferences and values |
| Keywords: | fragrances,consumer behaviour,scents |
| Cite Article: | "CONSUMERS OPINION TOWARDS FRAGRANCES -GENDER INFLUENCE PERSPECTIVE", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.e694-e701, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304493.pdf |
| Downloads: | 000118758 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2304493 Registration ID: 192043 Published In: Volume 8 Issue 4, April-2023 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.34010 Page No: e694-e701 Country: thoothukudi, tamil nadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2304493 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2304493 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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