CONSUMERS OPINION TOWARDS FRAGRANCES -GENDER INFLUENCE PERSPECTIVE

Registration ID: IJNRD_192043

Published ID: IJNRD2304493

DOI: http://doi.one/10.1729/Journal.34010

P.Pon Marisha , Mariappan Gnanaprakash

fragrances,consumer behaviour,scents

Consumer preferences for fragrances in perfumes are explored in this study. In addition to analyzing the factors that influence consumer choices of fragrances, the study examines gender, age, lifestyle, occasion, and cultural background. Using a mixed-methods approach, which includes qualitative and quantitative data collection methods, the study provides a comprehensive understanding of consumer preferences. Several factors are involved in influencing consumer fragrance preferences, according to the findings. The total sample size 311 respondents.by using SPSS software the analysis is done. From the findings There are several factors that affect fragrance preference, including mood, personality, and occasion. Natural ingredients and ethical production methods are also important to consumers when selecting fragrances. In addition to providing insight into the fragrance industry, the study can assist in developing fragrance products that align with consumer preferences and values

Published Paper   E-Certificate

P.Pon Marisha & Mariappan Gnanaprakash (April-2023). CONSUMERS OPINION TOWARDS FRAGRANCES -GENDER INFLUENCE PERSPECTIVE. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(4), e694-e701. http://doi.one/10.1729/Journal.34010

Volume 8 Issue 4, April-2023

Pages : e694-e701

Paper Reg. ID: IJNRD_192043

Published Paper Id: IJNRD2304493

Downloads: 000121999

Research Area: Management

Country: thoothukudi, tamil nadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2304493.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2304493

Crossref DOI: http://doi.one/10.1729/Journal.34010

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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