|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: May 2024
Volume 9 | Issue 5
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 96
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | IMPACT OF WEBSITE QUALITY ON CUSTOMER SATISFACTION |
| Authors Name: | F C Ebuzoeme |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_191167
|
| Published Paper Id: | IJNRD2304456 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | Poor business result such as low profit margin has been identified as posing a challenge to the progress of e-commerce industry in a developing country like Nigeria. For this reason, online vendors have a task of making effort to improve the status quo by ensuring the satisfaction of their customers in online transactions. This study was carried out to determine the impact of website quality on customer satisfaction. Website quality was defined as consisting of website design and service quality. The study was conducted based on a survey research design. A scale ranging from Strongly Agree, 4, to Strongly Disagree, 1 was used to quantify responses to statements relating website design, service quality, and customer satisfaction.. Data analysis was carried out based on descriptive statistics that produced mean values and standard deviations from the statements while inferential statistics based on multiple regression analysis was also used for data analysis. The findings of the study revealed that website design had positive impact on customer satisfaction. Service quality also had positive impact on customer satisfaction but its impact was less compared to websites design. Variation in website design by a unit resulted in 71.5 percent variation in customer satisfaction while variation in service quality by a unit was responsible for 28 percent variation in customer satisfaction. Overall test for the impact of website quality on customer satisfaction was statistically significant. The conclusion of the study indicates that improving service quality of online vendors, as it relates to such factors as promptness of delivery, guaranteeing getting money back for returned goods, and ensuring accuracy of service delivery, was necessary for increasing the chances of customer retention and improving business prospects. |
| Keywords: | Website quality, website design, service quality, customer satisfaction. |
| Cite Article: | "IMPACT OF WEBSITE QUALITY ON CUSTOMER SATISFACTION", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.e416-e421, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304456.pdf |
| Downloads: | 000118753 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2304456 Registration ID: 191167 Published In: Volume 8 Issue 4, April-2023 DOI (Digital Object Identifier): Page No: e416-e421 Country: -, -, - Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2304456 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2304456 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn