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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | A STUDY ON BUYING BEHAVIOUR OF ELECTRONIC GADGETS THROUGH ONLINE |
| Authors Name: | Mrs.S.J.Sembakalakshmi , Ms.E.Anandhini |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_189878
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| Published Paper Id: | IJNRD2304449 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | ABSTRACT: The purpose of this study is to look at the variables affecting customers' online purchases of electrical devices. To create a conceptual framework, a thorough assessment of the literature on electronic devices and online consumer behaviour was carried out. Website quality, product information, perceived risk, social influence, perceived utility, and purchase intention are the six primary elements included in the framework. Using a standardised questionnaire, information was gathered from 500 online gadget consumers. According to the study's findings, factors such as website quality, product details, perceived utility, and social influence have a big impact on consumers' intentions to make a purchase. On the other hand, perceived risk had a detrimental impact on purchasing intention. The study also discovered that high participation items are more sensitive to social influence than low involvement. This study has substantial ramifications for online gadget vendors and marketers. Retailers may enhance their online presence, product information, and customer service by comprehending the aspects that affect consumer behaviour while purchasing devices online. Retailers can increase customer engagement and boost sales by utilising social influence. Furthermore, the results of this study can assist industry groups and legislators in creating rules to safeguard customers against fraud and scams carried out online. |
| Keywords: | Keywords: Retailers, Social influence. Purchase Intension. |
| Cite Article: | "A STUDY ON BUYING BEHAVIOUR OF ELECTRONIC GADGETS THROUGH ONLINE", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.e359-e364, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304449.pdf |
| Downloads: | 000118759 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2304449 Registration ID: 189878 Published In: Volume 8 Issue 4, April-2023 DOI (Digital Object Identifier): Page No: e359-e364 Country: Coimbatore, Tamilnadu, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2304449 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2304449 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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