Paper Title
A STUDY ON BUYING BEHAVIOUR OF ELECTRONIC GADGETS THROUGH ONLINE
Article Identifiers
Authors
Mrs.S.J.Sembakalakshmi , Ms.E.Anandhini
Keywords
Keywords: Retailers, Social influence. Purchase Intension.
Abstract
ABSTRACT: The purpose of this study is to look at the variables affecting customers' online purchases of electrical devices. To create a conceptual framework, a thorough assessment of the literature on electronic devices and online consumer behaviour was carried out. Website quality, product information, perceived risk, social influence, perceived utility, and purchase intention are the six primary elements included in the framework. Using a standardised questionnaire, information was gathered from 500 online gadget consumers. According to the study's findings, factors such as website quality, product details, perceived utility, and social influence have a big impact on consumers' intentions to make a purchase. On the other hand, perceived risk had a detrimental impact on purchasing intention. The study also discovered that high participation items are more sensitive to social influence than low involvement. This study has substantial ramifications for online gadget vendors and marketers. Retailers may enhance their online presence, product information, and customer service by comprehending the aspects that affect consumer behaviour while purchasing devices online. Retailers can increase customer engagement and boost sales by utilising social influence. Furthermore, the results of this study can assist industry groups and legislators in creating rules to safeguard customers against fraud and scams carried out online.
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How To Cite (APA)
Mrs.S.J.Sembakalakshmi & Ms.E.Anandhini (April-2023). A STUDY ON BUYING BEHAVIOUR OF ELECTRONIC GADGETS THROUGH ONLINE. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(4), e359-e364. https://ijnrd.org/papers/IJNRD2304449.pdf
Issue
Volume 8 Issue 4, April-2023
Pages : e359-e364
Other Publication Details
Paper Reg. ID: IJNRD_189878
Published Paper Id: IJNRD2304449
Downloads: 000121989
Research Area: Commerce
Country: Coimbatore, Tamilnadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2304449.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2304449
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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