A STUDY ON BUYING BEHAVIOUR OF ELECTRONIC GADGETS THROUGH ONLINE

A STUDY ON BUYING BEHAVIOUR OF ELECTRONIC GADGETS THROUGH ONLINE

Registration ID: IJNRD_189878

Published ID: IJNRD2304449

DOI: Click Here to Get

Mrs.S.J.Sembakalakshmi , Ms.E.Anandhini

Keywords: Retailers, Social influence. Purchase Intension.

ABSTRACT: The purpose of this study is to look at the variables affecting customers' online purchases of electrical devices. To create a conceptual framework, a thorough assessment of the literature on electronic devices and online consumer behaviour was carried out. Website quality, product information, perceived risk, social influence, perceived utility, and purchase intention are the six primary elements included in the framework. Using a standardised questionnaire, information was gathered from 500 online gadget consumers. According to the study's findings, factors such as website quality, product details, perceived utility, and social influence have a big impact on consumers' intentions to make a purchase. On the other hand, perceived risk had a detrimental impact on purchasing intention. The study also discovered that high participation items are more sensitive to social influence than low involvement. This study has substantial ramifications for online gadget vendors and marketers. Retailers may enhance their online presence, product information, and customer service by comprehending the aspects that affect consumer behaviour while purchasing devices online. Retailers can increase customer engagement and boost sales by utilising social influence. Furthermore, the results of this study can assist industry groups and legislators in creating rules to safeguard customers against fraud and scams carried out online.

Published Paper   E-Certificate

"A STUDY ON BUYING BEHAVIOUR OF ELECTRONIC GADGETS THROUGH ONLINE", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 4, page no.e359-e364, April-2023, Available :https://ijnrd.org/papers/IJNRD2304449.pdf

Volume 8 Issue 4, April-2023

Pages : e359-e364

Paper Reg. ID: IJNRD_189878

Published Paper Id: IJNRD2304449

Downloads: 000121262

Research Area: Commerce

Country: Coimbatore, Tamilnadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2304449.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2304449

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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