How did Fujifilm innovate in the face of digital disruption while Kodak failed to survive?

Registration ID: IJNRD_191068

Published ID: IJNRD2304399

DOI: Click Here to Get

Rehaan Singhi

Fujifilm, Innovation, Kodak, Photography

Innovation in business has been recognized in the literature as one of the most vital factors for survival. Research suggests that innovation can be of different types including breakthrough innovation, basic research, sustaining innovation and disruptive innovation. As the name suggests, the latter proves to be the most challenging for incumbents while providing an opportunity for newcomers. The photography industry is wide and constitutes many different companies with the most influential role being recognized as that by Kodak. Having established themselves in the film camera market over many years, nobody had expected the incumbent's downfall. While many reasons led to this, the biggest points at the company’s inability to correctly and timely react to the disruptive innovation required in the face of the digital revolution. However, whilst they failed to take corrective measures, their close competitor Fujifilm was able to navigate the field and rise to the top. This paper aims to shed light on both the companies while using business theory to analyse why Fujifilm thrived in the face of innovation while Kodak failed to survive.

Published Paper   E-Certificate

Rehaan Singhi (April-2023). How did Fujifilm innovate in the face of digital disruption while Kodak failed to survive?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(4), d720-d730. https://ijnrd.org/papers/IJNRD2304399.pdf

Volume 8 Issue 4, April-2023

Pages : d720-d730

Paper Reg. ID: IJNRD_191068

Published Paper Id: IJNRD2304399

Downloads: 000121981

Research Area: Arts

Country: New delhi, Delhi, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2304399.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2304399

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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