INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
By thoroughly reviewing the most recent domestic and foreign literature, this paper analyses how ads affect consumer behaviour. According to the study, advertisements have a big impact on customers' attitudes, feelings, and purchasing choices. The study examines how new technologies are used in advertising.
The results imply that in order to gain the confidence and long-term relationships of consumers, marketing should be customised to the requirements, tastes, and values of consumers. Overall, this research advances knowledge of the intricate interactions between advertisements and consumer behaviour in the modern economy.
Keywords:
Advertisements, consumer behavior, brand awareness, brand image, trust, loyalty, positive impact, negative impact, social responsibility, research findings, marketers, advertising campaigns.
Cite Article:
"Impact of advertisements on Consumer Behaviour", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.c565-c576, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304273.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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