Investigating the effectiveness of HIV/AIDS public awareness campaigns on risk behaviour change in the Malawi district of Thyolo

Registration ID: IJNRD_190082

Published ID: IJNRD2304227

DOI: Click Here to Get

Derrick Mwenda , Dr. R. Shuba

Thyolo, HIV and AIDS, Public awareness campaigns, Prevention, risk behaviour change, Malawi

ABSTRACT The fight against HIV/AIDS in Malawi is as old as the pandemic itself. Prevention strategies have so long been put in place since its existence since 1985. Some of prevention methodologies include public awareness/sensitization campaigns and condom distribution. Despite intensive efforts to impart HIV/AIDS knowledge to the general public through these interventions, there has been reported an increase of HIV infection in the country. However, little has been done to understand the effectiveness of HIV/AIDS public awareness campaigns in Malawi, being one of important intervention strategies aiming at increasing people’s understanding of the pandemic for them to reverse risk behaviours. Hence this study was geared at investigating the effectiveness of these campaigns on risk behaviour change in Malawi district of Thyolo, TA Nchiramwera, Quantitative and qualitative methodologies were used to balance the findings. The study has established that there is proven evidence and promise for HIV/AIDS public awareness campaigns to increase people’s understanding of HIV and AIDS as well as changing some attitudes and perceptions surrounding the pandemic. However, no evidence has been established for ability these campaigns to prevent the spread of HIV/AIDS in Malawi which largely depends on risk behaviour change with no and little sustained change on risk behaviours in the study area. Lack of assertiveness and poverty has been found to be key factors behind people’s failure to change risk behaviours. It is recommended that there ought to be paradigm shift; combining HIV/AIDS public awareness campaigns with income generation activities so as to address the socio-economic marginalization of people, interpersonal communication and more significantly mitigating underpinning factors associated with risk behaviours instead of continuing with these campaigns which have proven too marginal to win people’s minds.

Published Paper   E-Certificate

Derrick Mwenda & Dr. R. Shuba (April-2023). Investigating the effectiveness of HIV/AIDS public awareness campaigns on risk behaviour change in the Malawi district of Thyolo. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(4), c219-c236. https://ijnrd.org/papers/IJNRD2304227.pdf

Volume 8 Issue 4, April-2023

Pages : c219-c236

Paper Reg. ID: IJNRD_190082

Published Paper Id: IJNRD2304227

Downloads: 000121984

Research Area: Science

Country: Lilongwe, Malawi, Malawi

Published Paper PDF: https://ijnrd.org/papers/IJNRD2304227.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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