Paper Title
Consumer attitude towards sports rental concept in tourism
Article Identifiers
Authors
Prof. Sunitha B K , Dr. Roopa KV , Archit Kumar , Anurudh Singh , Arya Kumari Bhudolia
Keywords
Sports rental, Tourism, Consumer attitude, Equipment quality, Convenience Availability, Cost Perceived, value Satisfaction, Outdoor activities
Abstract
The sports rental concept in tourism has gained popularity in recent years as it offers consumers the opportunity to rent sports equipment rather than purchase it, saving both money and storage space. This study aims to investigate consumer attitudes towards this concept, focusing on the sports rental industry within the tourism sector. The study uses a mixed-methods approach, combining a quantitative survey with qualitative interviews of consumers who have used sports rental services. The survey results indicate that the majority of respondents view sports rental as a convenient and cost-effective option. Furthermore, consumers were found to be more likely to rent sports equipment when traveling, particularly for sports they don't typically participate in at home. The qualitative interviews provide further insight into the factors that influence consumer attitudes towards sports rental, including the quality and variety of equipment available, rental prices, and ease of use. Overall, this study highlights the potential benefits of sports rental for both consumers and the tourism industry, while also identifying areas where improvements can be made to better meet consumer needs and preferences.
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How To Cite (APA)
Prof. Sunitha B K, Dr. Roopa KV, Archit Kumar, Anurudh Singh, & Arya Kumari Bhudolia (April-2023). Consumer attitude towards sports rental concept in tourism. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(4), c135-c149. https://ijnrd.org/papers/IJNRD2304219.pdf
Issue
Volume 8 Issue 4, April-2023
Pages : c135-c149
Other Publication Details
Paper Reg. ID: IJNRD_191008
Published Paper Id: IJNRD2304219
Downloads: 000121977
Research Area: Other
Country: Bangalore, Karnataka, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2304219.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2304219
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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Licence
This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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