Paper Title
To what extent is merchandising beneficial for the sports industry?
Article Identifiers
: Authors
Keywords
merchandising, sports industry, sports merchandising, licensing merchandise, fifa merchandising, customer retention
Abstract
Marketing is important for all industries. The sports industry is no exception. Of all the marketing techniques, merchandising is especially useful for sports teams and athletes. From a general perspective, merchandising is all about promoting products in retail stores and influencing consumer behaviour to increase sales. This research paper looks at the actual production and sale of sports merchandise by different sporting teams and the licensing process that is at the foundation of the same. The paper also evaluates sports merchandising by considering both the advantages and drawbacks of the same to the various stakeholders involved to provide an answer to the research question at hand.
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How To Cite (APA)
Kush Mehra (April-2023). To what extent is merchandising beneficial for the sports industry?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(4), c31-c38. https://ijnrd.org/papers/IJNRD2304204.pdf
Issue
Volume 8 Issue 4, April-2023
Pages : c31-c38
Other Publication Details
Paper Reg. ID: IJNRD_190252
Published Paper Id: IJNRD2304204
Downloads: 000121997
Research Area: Management
Author Type: Indian Author
Country: New Delhi, Delhi, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2304204.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2304204
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