PSYCHOLOGICAL AND SOCIOECONOMIC FACTORS INFLUENCING THE EFFECTIVENESS OF CONSUMER BEHAVIOR TOWARDS ORGANIC FOOD CONSUMPTION

Registration ID: IJNRD_190580

Published ID: IJNRD2304099

DOI: Click Here to Get

Nishali Balasingh , Sathiya Sivakumar , Sruthi Ilangovan

Organic food, consumer behavior, consumption, awareness.

This study aims to examine the psychological and sociological factors influencing the effectiveness of consumer behavior towards organic food products. A qualitative face-to-face survey was conducted with a sample size of 200 target respondents. Four factors (health awareness, knowledge, subjective norms, and price) were identified that influence consumer attitudes toward organic food consumption. The results showed that attitudes and purchase intentions are linked, while these five factors also influenced actual purchase behavior. There is a statistically significant difference between mean values for type of organic food and satisfaction level of consumption. Consumers are primarily influenced by health and environmental awareness to purchase organic foods. The findings had implications for organic food companies, retailers and market regulators.

Published Paper   E-Certificate

Nishali Balasingh, Sathiya Sivakumar, & Sruthi Ilangovan (April-2023). PSYCHOLOGICAL AND SOCIOECONOMIC FACTORS INFLUENCING THE EFFECTIVENESS OF CONSUMER BEHAVIOR TOWARDS ORGANIC FOOD CONSUMPTION. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(4), a771-a780. https://ijnrd.org/papers/IJNRD2304099.pdf

Volume 8 Issue 4, April-2023

Pages : a771-a780

Paper Reg. ID: IJNRD_190580

Published Paper Id: IJNRD2304099

Downloads: 000121991

Research Area: Commerce

Country: Chennai, Tamil Nadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2304099.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2304099

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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