A Study on Impact of Consumer Perception on Rebranding Strategy

Registration ID: IJNRD_190285

Published ID: IJNRD2304077

DOI: http://doi.one/10.1729/Journal.38513

M. VITHYA , DR.Ti.M.SWAAMINATHAN

Rebranding, customer Satisfaction, Brand Image.

The purpose of the study is to examine the effectiveness of efforts to develop branding, rebranding and strategic marketing plan. Today’s reality shows that the quality of products and service alone cannot guarantee a companies success. Customer satisfaction and branding are communicated as marketing goals by many companies. Therefore, in this study, we investigated the results of customer satisfaction in the rebranding of durable goods. Rebranding may also include changes to products sold or manufactured by the company. The objectives of this paper is to review the current rebranding concepts and models, as well as the main reasons of the marketer goes for rebranding.

Published Paper   E-Certificate

M. VITHYA & DR.Ti.M.SWAAMINATHAN (April-2023). A Study on Impact of Consumer Perception on Rebranding Strategy. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(4), a624-a628. http://doi.one/10.1729/Journal.38513

Volume 8 Issue 4, April-2023

Pages : a624-a628

Paper Reg. ID: IJNRD_190285

Published Paper Id: IJNRD2304077

Downloads: 000122000

Research Area: Social Science and Humanities 

Country: KANCHIPURAM, TAMILNADU, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2304077.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2304077

Crossref DOI: http://doi.one/10.1729/Journal.38513

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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Call For Paper - Volume 10 | Issue 10 | October 2025

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Current Issue: Volume 10 | Issue 10 | October 2025

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