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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | ENHANCING TREND OF OTT PLATFORM AND ITS IMPACT ON YOUTH: AN ANALYTICAL APPROACH |
| Authors Name: | DR DINESH JOSHI , DR SHALINI PANDEY |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_182616
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| Published Paper Id: | IJNRD2208134 |
| Published In: | Volume 7 Issue 8, August-2022 |
| DOI: | http://doi.one/10.1729/Journal.31355 |
| Abstract: | There is drastic change in viewership due to the technological advancement, with the growth and progress in IT, the quality and projection shows huge trend in OTT. In this discussion, we framed and chew over, some of the main highlight regarding the emergence of OTT and to explore the concept of over the top (OTT) and its growth during the covid 19 pandemic. Many OTT platforms like, hotstar, sonyliv, altbalaji, Netflix, Amazon Prime are the new face of film industry and also a growing form of entertainment now a day. The increasing viewership of the OTT video streaming services and the involvement of big stars towards this platform justifies this. Due to pandemic as the cinema halls are suspended amid nation, this “technological revolution‟ has made a new taste of viewing experience and changing the perspective the visual literacy as well as, but this change created by OTT has a greater fear for cinema hall owners. With the rapid improvements in technology and increasing levels of internet penetration across India, the way that people consume media is changing. The emergence of over the top media services has started to change the media space significantly. Thus, in this paper different aims were drawn; the initial aim of this research is to study the influencing factors and preferences of viewer for liking of OTT, the next aim is to analyze the viewer’s trends on OTT platforms. Using 135 respondent’s responses where maximum users are more prone to platform that are providing best content and cost relaxation. |
| Keywords: | Penetration, pandemic, multiplier, convenience etc. |
| Cite Article: | "ENHANCING TREND OF OTT PLATFORM AND ITS IMPACT ON YOUTH: AN ANALYTICAL APPROACH", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 8, page no.1227-1235, August-2022, Available :http://www.ijnrd.org/papers/IJNRD2208134.pdf |
| Downloads: | 000118750 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2208134 Registration ID: 182616 Published In: Volume 7 Issue 8, August-2022 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.31355 Page No: 1227-1235 Country: NAINITAL, NAINITAL, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2208134 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2208134 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
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