Paper Title
EFFECTIVENESS OF SOCIAL MEDIA ADVERTISING ON PURCHASE DECISION OF SMARTPHONES
Article Identifiers
: Authors
Keywords
Smartphones , social media marketing , purchase decision , customer engagement , brands
Abstract
Social media advertising is at its full swing than ever. Today the companies are taking extra effort to advertise their product through social media. Social media has now become an important part of a human being for not just interaction but also for gathering information. One big reason for popularity of social media is the smartphone that has become the basic requirement of the human beings. With lots of brands coming in, customers have wide options to choose from and social media advertising leaves no chance to effortlessly target their customers to persuade towards buying the smartphone. This study focuses on the impact of social media advertising on the purchasing decision of the customers to buy smartphones. Here correlation and Chi square tests are being used as the statistical tools. The result showed that the frequency of viewing/reading the advertisement and the age of the respondents are positively correlated. Meanwhile it is observed that there is no association between gender and influence of presence of brands on social media, which means that social media ads are enjoyed by every generation people. Since the technology keeps on changing and so does the social media platforms, the result of this study might get insignificant after a point of time.
Downloads
How To Cite (APA)
PRATIKSHA LALL & DR. TR KALAI LAKSHMI (April-2022). EFFECTIVENESS OF SOCIAL MEDIA ADVERTISING ON PURCHASE DECISION OF SMARTPHONES. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(4), 1067-1070. https://ijnrd.org/papers/IJNRD2204135.pdf
Issue
Volume 7 Issue 4, April-2022
Pages : 1067-1070
Other Publication Details
Paper Reg. ID: IJNRD_181141
Published Paper Id: IJNRD2204135
Downloads: 000122254
Research Area: Management
Author Type: Indian Author
Country: South Andaman, ANDAMAN & NICOBAR ISLANDS, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2204135.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2204135
About Publisher
Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
UGC CARE JOURNAL PUBLICATION | ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG
Copyright & License
© 2025 — Authors hold the copyright of this article. This work is licensed under a Creative Commons Attribution 4.0 International License. and The Open Definition.
You are free to share, adapt, and redistribute the material, provided proper credit is given to the original author. 🛡️ Disclaimer: The content, data, and findings in this article are based on the authors’ research and have been peer-reviewed for academic purposes only. Readers are advised to verify all information before practical or commercial use. The journal and its editorial board are not liable for any errors, losses, or consequences arising from its use.
Publication Timeline
Article Preview: View Full Paper
Call For Paper
IJNRD is a Scholarly Open Access, Peer-Reviewed, Refereed, and UGC CARE Journal Publication with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost, and Transparent Peer Review Journal Publication that adheres to the UGC CARE 2025 Peer-Reviewed Journal Policy and aligns with Scopus Journal Publication standards to ensure the highest level of research quality and credibility.
IJNRD offers comprehensive Journal Publication Services including indexing in all major databases and metadata repositories, Digital Object Identifier (Crossref DOI) assignment for each published article with additional fees, citation generation tools, and full Open Access visibility to enhance global research reach and citation impact.
The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse academic and professional fields. The journal promotes global knowledge exchange among researchers, developers, academicians, engineers, and practitioners, serving as a trusted platform for innovative, peer-reviewed journal publication and scientific collaboration.
Indexing Coverage: Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many other recognized academic repositories.
How to submit the paper?
By Our website
Click Here to Submit Paper Online
You can now publish your research in IJNRD. IJNRD is a Transparent Peer-Reviewed Open Access Journal Publication (Refereed Journal), aligning with New UGC and UGC CARE recommendations.
For more details, refer to the official notice: UGC Public Notice
Submit Paper Online
Important Dates for Current issue
Paper Submission Open For: December 2025
Current Issue: Volume 10 | Issue 12 | December 2025
Impact Factor: 8.76
Last Date for Paper Submission: Till 31-Dec-2025
Notification of Review Result: Within 1-2 Days after Submitting paper.
Publication of Paper: Within 01-02 Days after Submititng documents.
Frequency: Monthly (12 issue Annually).
Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.
Subject Category: Research Area
Call for Paper: More Details
Approval, Licenses and Indexing: More Details
