MARKETING AND HIGHER EDUCATION

MARKETING AND HIGHER EDUCATION

Registration ID: IJNRD_181190

Published ID: IJNRD2204114

DOI: Click Here to Get

KIRAN

Education, competition, marketing, higher education institutions

India’s education system, as one of the world’s largest, has been studied and reflected on through academic papers and researches, used as a case study and been the subject of many renowned books. The tough competition in this sector in present era has led to the most higher education institutions to develop corporate strategies inclusive of marketing strategies and they linked it to a vision as to where they want to go and what positioning they want to set in the target customers’ mind. The techniques of marketing research and product development can contribute in many ways to the needed educational revolution. Educational marketing is mainly concerned about customer satisfaction, searching new market segments, developing new services, finding new funding resources and enhancing the institutions image. The present study focuses on understanding the different marketing practices which are undertaken by the different Universities and tries to understand how effective these strategies in attracting market share for the institutes.

Published Paper   E-Certificate

"MARKETING AND HIGHER EDUCATION", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 4, page no.903-909, April-2022, Available :https://ijnrd.org/papers/IJNRD2204114.pdf

Volume 7 Issue 4, April-2022

Pages : 903-909

Paper Reg. ID: IJNRD_181190

Published Paper Id: IJNRD2204114

Downloads: 000121151

Research Area: Commerce

Country: udaipur, rajasthan, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2204114.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2204114

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

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Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area