EMERGING ROLE OF SOCIAL MEDIA IN MARKETING

Registration ID: IJNRD_181089

Published ID: IJNRD2204103

DOI: Click Here to Get

DR.HARSHITA BHATNAGAR , DR.PINKY SONI

Social Media, Marketing Mix, brand awareness, consumer engagements, customer service.

IT has far reaching impact on all business and operations. Technology is making the lives easier for the people. In this fast moving era, there is a crunch of time and distance has also debarred people to meet frequently. At this phase, Social Media has become the most loved platform for marketing activities which will create thousands of followers in a very short span of time. YouTube, Facebook, Instagram, WhatsApp, Snap chat, Telegram, Orkut, Twitter, LinkedIn, Hi5, Bebo etc are some commonly used social networking sites. This paper examines the emerging role of social media in marketing activities. Dramatic shift is observed in the marketing mix of the companies from conventional methods to more technology based methods. It is successful in creating better reach, consumer engagements, brand awareness and improved customer services. Thousands of followers are increasing every day due to which conversations and interaction is possible with the individual followers on different social networking sites. This will help companies in gaining insight to the exact needs and desires of their existing and potential customers which can instill loyalty in them. Simultaneously large gap exist between consumer expectations and the original product delivered through social networking websites in terms of color, quality, damage, receivable of different items etc. Sometimes consumers have to face lots of other problem due to inadequate and delayed information. Most of the websites are not prompt in responding to the issues raised by the consumers i.e. grievance redressal mechanism.

Published Paper   E-Certificate

DR.HARSHITA BHATNAGAR & DR.PINKY SONI (April-2022). EMERGING ROLE OF SOCIAL MEDIA IN MARKETING. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(4), 844-847. https://ijnrd.org/papers/IJNRD2204103.pdf

Volume 7 Issue 4, April-2022

Pages : 844-847

Paper Reg. ID: IJNRD_181089

Published Paper Id: IJNRD2204103

Downloads: 000121988

Research Area: Management

Country: UDAIPUR, RAJASTHAN, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2204103.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2204103

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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