Paper Title

A study on the impact of cognitive dissonance on usage of white sugar

Article Identifiers

Registration ID: IJNRD_181067

Published ID: IJNRD2204096

DOI: Click Here to Get

Authors

Vidhya V , Dr. T. R. Kalai lakshmi

Keywords

Abstract

Cognitive dissonance generally refers to difference in purchasing decision, based on the information received. This Paper explored the dissonance that has been created on white sugar. There are similar other products whose market has been declined due to the dissonance created. Some of the other examples are Noodles, Eggs, Chicken etc., This research is conducted with samples selected on the convenient sampling method and the sample size is 65. This is a descriptive type of research, and the primary objective is to find whether the dissonance created on white sugar has affected its market or not. As we know, there are many replacements for white sugar in market today and people are switching their sweeteners due to this dissonance and now the marketers are advised to consider this “Dissonance” in their market research in order to protect their market from fall.

How To Cite (APA)

Vidhya V & Dr. T. R. Kalai lakshmi (April-2022). A study on the impact of cognitive dissonance on usage of white sugar. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(4), 792-798. https://ijnrd.org/papers/IJNRD2204096.pdf

Issue

Volume 7 Issue 4, April-2022

Pages : 792-798

Other Publication Details

Paper Reg. ID: IJNRD_181067

Published Paper Id: IJNRD2204096

Downloads: 000121987

Research Area: Management

Country: Chennai, Tamilnadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2204096.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2204096

About Publisher

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG

Publication Timeline

Peer Review
Through Scholar9.com Platform

Article Preview: View Full Paper

Call For Paper

Call For Paper - Volume 10 | Issue 10 | October 2025

IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.

The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse fields. Its goal is to promote global scientific information exchange among researchers, developers, engineers, academicians, and practitioners. IJNRD serves as a platform where educators and professionals can share research evidence, models of best practice, and innovative ideas, contributing to academic growth and industry relevance.

Indexing Coverage includes Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many more recognized academic repositories.

How to submit the paper?

Important Dates for Current issue

Paper Submission Open For: October 2025

Current Issue: Volume 10 | Issue 10 | October 2025

Impact Factor: 8.76

Last Date for Paper Submission: Till 31-Oct-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.

Subject Category: Research Area

Call for Paper: More Details