Systematic Review of Green Marketing Literature: A Critical study.

Systematic Review of Green Marketing Literature: A Critical study.

Registration ID: IJNRD_180866

Published ID: IJNRD2204032

DOI: Click Here to Get

Rajesh Kumar , Dr. Ani Smriti

Green marketing, green marketing practices, green marketing strategies, green consumer, green purchasing behaviour, eco-friendly product, environmental issues.

Green marketing is the marketing of environmentally friendly products and services. It is becoming more popular as more people become concerned with environmental issues and decide that they want to spend their money in a way that is kinder to the planet. Green marketing can involve a number of different things, such as creating an eco-friendly product, using eco-friendly packaging, adopting sustainable business practices, or focusing marketing efforts on messages that communicate a product’s green benefits. It has continued to gain adherents, particularly in light of growing global concern about climate change. This concern has led more companies to advertise their commitment to reducing their climate impacts, and the effect this is having on their products and services. This paper presents a review of past literature on Green Marketing in organizations. The purpose of the review is to identify research gaps and concepts of Green Marketing. This literature review offers a synthesis of the past and contemporary studies about Green Marketing. The review of literature specifies that there were studies carried out with respect to ecological enlightenment, the ecological attitude of consumers, environmental perceived shopping, environmental associations enhancing brand performance’, segmenting green consumers, Eco-branding topographies, enhancing marketing performance, focuses on Eco-marketing and Eco-labeling, authorized recycling location, environmental knowledge as well as environmental outcomes.

Published Paper   E-Certificate

"Systematic Review of Green Marketing Literature: A Critical study.", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 4, page no.280-288, April-2022, Available :https://ijnrd.org/papers/IJNRD2204032.pdf

Volume 7 Issue 4, April-2022

Pages : 280-288

Paper Reg. ID: IJNRD_180866

Published Paper Id: IJNRD2204032

Downloads: 000121293

Research Area: Commerce

Country: Bhagalpur, Bihar, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2204032.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2204032

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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