Revolutionising beauty: A study on Maybelline’s digital presence in the era of social media

Registration ID: IJNRD_221890

Published ID: IJNRDTH00159

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Garima gupta

Beauty industry, social media, Maybelline, digital presence, consumer perceptions, digital marketing.

This study investigates the transformative impact of social media on the beauty industry, with a focus on Maybelline's digital presence. In recent years, social media platforms have become crucial arenas for beauty brands to engage with consumers, shape perceptions, and drive sales. Maybelline, a prominent player in the cosmetics industry, has strategically leveraged digital platforms to connect with its target audience and enhance brand visibility. Employing a survey questionnaire method, this research aims to explore consumers' perceptions, attitudes, and behaviors towards Maybelline's digital marketing initiatives. The questionnaire delves into various aspects, including social media engagement, content preferences, purchase decisions influenced by digital campaigns, and overall satisfaction with Maybelline's online presence. By analyzing survey responses, this study seeks to provide insights into the effectiveness of Maybelline's digital strategies and identify areas for improvement. The findings are anticipated to contribute to the broader understanding of how beauty brands can leverage social media to revolutionize their marketing approaches and stay competitive in today's digitally driven landscape.I

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Garima gupta (May-2024). Revolutionising beauty: A study on Maybelline’s digital presence in the era of social media. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(5), 146-180. https://ijnrd.org/papers/IJNRDTH00159.pdf

Volume 9 Issue 5, May-2024

Pages : 146-180

Paper Reg. ID: IJNRD_221890

Published Paper Id: IJNRDTH00159

Research Area: Management

Author Type: Indian Author

Country: Ghaziabad, Uttar Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRDTH00159.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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