Paper Title
Green Marketing: Assessing Consumer Perception And Industry Practices
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: Authors
Keywords
Green marketing, Sustainable marketing, Environmental sustainability, Consumer behavior, Corporate social responsibility (CSR),Eco-friendly products, Sustainability initiatives, Green consumerism, Environmental consciousness, Sustainable business practices ,Eco-labeling
Abstract
This paper explores the concept of green marketing by assessing both consumer perceptions and industry practices. Green marketing has become increasingly important in today's environmentally conscious world, with consumers seeking products and services that are environmentally friendly and sustainable. Through a comprehensive review of existing literature and empirical analysis, this paper aims to examine consumer perceptions of green marketing initiatives and evaluate the practices adopted by industries in implementing green marketing strategies. By understanding the dynamics between consumer expectations and industry responses, this study provides insights into the effectiveness of green marketing campaigns and their impact on consumer behaviour and industry sustainability efforts.
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How To Cite (APA)
Anuj Verma & Dr Anshul Malik (May-2024). Green Marketing: Assessing Consumer Perception And Industry Practices. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(5), 102-145. https://ijnrd.org/papers/IJNRDTH00158.pdf
Issue
Volume 9 Issue 5, May-2024
Pages : 102-145
Other Publication Details
Paper Reg. ID: IJNRD_221844
Published Paper Id: IJNRDTH00158
Downloads: 000122027
Research Area: Management
Author Type: Indian Author
Country: Vadodara, Gujarat, India
Published Paper PDF: https://ijnrd.org/papers/IJNRDTH00158.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRDTH00158
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