Paper Title
The effects of Covid 19 on Digital marketing: Generation Z Vs Millennials
Article Identifiers
Authors
Tatha Pahariya
Keywords
Digital marketing
Abstract
There has been a need of creatively finding the customers through digital marketing and campaigns since traditional marketing techniques became futile and ineffective during Covid 19 pandemic. So, this paper will provide an insight for digital marketers to change the way they practise advertising. This will enable them to concentrate their resources on particular goods (and SKUs) and distribution channels that have increased demand while not outstripping supply and have the best profit margins. The fact that people transformed their behavior needs to be studied as it could be the biggest opportunity digital marketing agencies could ever have within a year. So, this study aims to study the change brought by pandemic from a consumer point of view explaining about the effect on traditional shopping and conversion to online shopping. Big industries have the resources and money to transform their business through online channels whereas inducing consumer on a digital platform is hard for middle and small business owners which created a huge downfall in sales.
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How To Cite (APA)
Tatha Pahariya (December-2023). The effects of Covid 19 on Digital marketing: Generation Z Vs Millennials. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(12), 1-59. https://ijnrd.org/papers/IJNRDTH00097.pdf
Issue
Volume 8 Issue 12, December-2023
Pages : 1-59
Other Publication Details
Paper Reg. ID: IJNRD_211431
Published Paper Id: IJNRDTH00097
Downloads: 000121985
Research Area: Management
Country: Jaipur, Rajasthan, India
Published Paper PDF: https://ijnrd.org/papers/IJNRDTH00097.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRDTH00097
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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