RELATIONSHIP OF ADVERTISING AND PRICE POLICY WITH CONSUMER BUYING BEHAVIOR

Registration ID: IJNRD_206404

Published ID: IJNRDTH00089

: http://doi.one/10.1729/Journal.36504

Dr. Bennet Vyasan B

Advertising, Pricing policy and Consumer Buying Behavior.

This study aids in omitting the impact of consumer perceptions of advertising and pricing strategies on purchasing behavior. Advertisement and price plays an important role in today's society since it shapes consumers ideas and perspectives, which has a substantial impact on customer purchase decisions. The goal of this study was to explore What is the status of the Company and its products, How purchasing the product is influencing the consumer’s personal factors, How advertisements influencing buying motives, and buying decision, How advertisements build consumer perception, How is the pricing policy affecting consumer buying behavior, What are the impacts on psychological factors different components of customer behavioral influence brand selection when it comes to Bio-Charcoal of Greenmine Industry. The Samples were gathered by the company from online feedback and questionnaire answered by consumers on online purchase platforms like Amazon and Flipkart and also from the company website and social media. On the basis of these concerns, a questionnaire was devised. From the study it concludes how gender, age, occupation, purchase influencing factors, consumer believes, advertising important, media attention, curiosity factors, team requirements, online advertisement, formativeness of advertisement, curiosity is the factor, advertisement is beneficial to consumers because they provides important goods and services, advertisement has an impact on informational responses, consumers involve in low involvement of purchase, consumers search for the best product to satisfy their need, routine consumers, durable products influences consumer buying behavior because of advertisement. And also how age, gender, occupation, marital status, qualification, individual income, quality and price, pricing strategy like Odd pricing, bundle pricing, bundle of two unbranded product and discount pricing strategy iii influences consumer buying behavior because of the price. It is arguable that these elements have had an impact on the consumer purchasing decisions. This provides solutions to the research questions posed in the study. Thus through the study it is recommended to the company to consider the personal aspects of the consumers and psychological aspects such as beliefs and attitudes that influence consumer behavior by advertising and pricing, as well as their perception and awareness on the decision-making process because when the steps of the decision-making process are skipped, customers make emotional decisions.

Published Paper   E-Certificate

Dr. Bennet Vyasan B (October-2023). RELATIONSHIP OF ADVERTISING AND PRICE POLICY WITH CONSUMER BUYING BEHAVIOR. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(10), 617-677. http://doi.one/10.1729/Journal.36504

Volume 8 Issue 10, October-2023

Pages : 617-677

Paper Reg. ID: IJNRD_206404

Published Paper Id: IJNRDTH00089

Downloads: 000122045

Research Area: Management

Author Type: Indian Author

Country: Bangalore, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRDTH00089.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRDTH00089

Crossref DOI: http://doi.one/10.1729/Journal.36504

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

UGC CARE JOURNAL PUBLICATION | ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG

© 2025 — Authors hold the copyright of this article. This work is licensed under a Creative Commons Attribution 4.0 International License. and The Open Definition.

You are free to share, adapt, and redistribute the material, provided proper credit is given to the original author. 🛡️ Disclaimer: The content, data, and findings in this article are based on the authors’ research and have been peer-reviewed for academic purposes only. Readers are advised to verify all information before practical or commercial use. The journal and its editorial board are not liable for any errors, losses, or consequences arising from its use.

Call For Paper - Volume 10 | Issue 11 | November 2025

IJNRD is a Scholarly Open Access, Peer-Reviewed, Refereed, and UGC CARE Journal Publication with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost, and Transparent Peer Review Journal Publication that adheres to the UGC CARE 2025 Peer-Reviewed Journal Policy and aligns with Scopus Journal Publication standards to ensure the highest level of research quality and credibility.

IJNRD offers comprehensive Journal Publication Services including indexing in all major databases and metadata repositories, Digital Object Identifier (Crossref DOI) assignment for each published article with additional fees, citation generation tools, and full Open Access visibility to enhance global research reach and citation impact.

The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse academic and professional fields. The journal promotes global knowledge exchange among researchers, developers, academicians, engineers, and practitioners, serving as a trusted platform for innovative, peer-reviewed journal publication and scientific collaboration.

Indexing Coverage: Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many other recognized academic repositories.

How to submit the paper?

By Our website

Click Here to Submit Paper Online

By Mail

Send your paper to editor@ijnrd.org

You can now publish your research in IJNRD. IJNRD is a Transparent Peer-Reviewed Open Access Journal Publication (Refereed Journal), aligning with New UGC and UGC CARE recommendations.

For more details, refer to the official notice: UGC Public Notice

Submit Paper Online

Important Dates for Current issue

Paper Submission Open For: November 2025

Current Issue: Volume 10 | Issue 11 | November 2025

Impact Factor: 8.76

Last Date for Paper Submission: Till 30-Nov-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.

Subject Category: Research Area

Call for Paper: More Details

Approval, Licenses and Indexing: More Details