Paper Title
Impact of Hippocampal Headlines on Advertisement Effectiveness and Brand Recognition
Article Identifiers
Authors
Gaurang Kakkad , Shilpa Bhakar
Keywords
Hippocampal Headlines, Advertisement effectiveness and Brand recoginition
Abstract
Neuromarketing or Hippocampal Headlines Neuromarketing is the utility of neuroscience and cognitive technology to advertising. This can encompass marketplace studies that attempts to find out consumer needs, motivations, and options that conventional techniques like surveys and recognition organizations can’t reveal. Neuromarketing can encompass the assessment of unique advertising, packaging, content material etc. to greater as it should be recognized how clients react on the non-aware level. And, it may encompass making use of the know-how acquired from neuroscience and cognitive technology studies to make advertising greater powerful without trying out unique advertisements or different materials. “Consumer neuroscience” is every so often used as a synonym for neuromarketing. “Neuromarketing” or Hippocampal headlines loosely refers to measuring physiological and neural signals to gain insights into customer motivations, preferences, and decisions that can help inform creative advertising, product development, pricing, and other areas of marketing. Brain scanning, which measures neural activity, and physiological tracking, which measures eye movements and other indicators of that activity, are the most common measurement methods. Hippocampus, a region of the brain primarily associated with memory. The name hippocampus derives from the Greek hippocampus hippos means "horse" and kampos means "sea monster" because the shape of the structure resembles that of a seahorse. The hippocampus, located in the inner region of the temporal lobe, is part of the limbic system, which is particularly important in regulating emotional responses. The hippocampus is thought to be primarily involved in storing long-term memories and making those memories resistant to forgetting. Advertisement Effectiveness Advertisements are the backbone of any business, and undoubtedly, brands should focus on the relevant ad campaigns to optimize their reach, lead generations, and sales. In order to understand how effective, the advertisement has been the brand needs to measure the marketing efforts. Advertising Effectiveness is the process to learn if the ads by a brand are targeting the right audience and how successful the ads are. It helps understand if the ads have any impact on the audience. With ad effectiveness, you can identify the strengths and weaknesses of the marketing campaigns.
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How To Cite (APA)
Gaurang Kakkad & Shilpa Bhakar (February-2023). Impact of Hippocampal Headlines on Advertisement Effectiveness and Brand Recognition. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(2), 839-882. https://ijnrd.org/papers/IJNRDTH00014.pdf
Issue
Volume 8 Issue 2, February-2023
Pages : 839-882
Other Publication Details
Paper Reg. ID: IJNRD_183472
Published Paper Id: IJNRDTH00014
Downloads: 000121998
Research Area: Management
Country: Gwalior, Madhya Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRDTH00014.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRDTH00014
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