Paper Title
Impact of Online Visual Packaging on Female Consumers’ Cosmetic Buying Behaviour in South Gujarat
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Registration ID: IJNRD_312000
Published ID: IJNRDG001039
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Keywords
Online Visual Packaging, Cosmetic Products, Female Consumers, Buying Behaviour, E-commerce Marketing, Digital Packaging Design, South Gujarat
Abstract
The rapid growth of e-commerce and social media platforms has transformed the way cosmetic products are marketed and consumed, making online visual packaging a critical determinant of consumer decision-making. This study examines the impact of online visual packaging elements on female consumers’ cosmetic buying behaviour in South Gujarat. Specifically, it explores how visual components such as colour schemes, typography, imagery, product shape representation, brand logos, and overall aesthetic appeal influence perception, trust, emotional response, and purchase intention in an online shopping environment. Adopting a quantitative research design, the study collects primary data from female cosmetic users across major cities of South Gujarat using a structured questionnaire. The findings reveal that visually appealing and informative digital packaging significantly enhances brand recall, perceived quality, and purchase confidence among female consumers. The study also highlights the growing importance of culturally relevant visuals and social media–friendly packaging designs in influencing online cosmetic purchases. The research offers valuable insights for cosmetic marketers, digital designers, and e-commerce platforms to develop effective online packaging strategies tailored to regional consumer preferences. Overall, the study contributes to the existing literature on consumer behaviour and digital marketing by emphasizing the strategic role of online visual packaging in shaping cosmetic buying decisions among women in South Gujarat.
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How To Cite (APA)
Minu Choudhary & Dr Nitin Songirkar (January-2026). Impact of Online Visual Packaging on Female Consumers’ Cosmetic Buying Behaviour in South Gujarat. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 11(1), 333-341. https://ijnrd.org/papers/IJNRDG001039.pdf
Issue
Volume 11 Issue 1, January-2026
Pages : 333-341
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Paper Reg. ID: IJNRD_312000
Published Paper Id: IJNRDG001039
Research Area: Other area not in list
Author Type: Indian Author
Country: -, -, India
Published Paper PDF: https://ijnrd.org/papers/IJNRDG001039.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRDG001039
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