A Study on Impact of E-Commerce on Millennials of Thane District

A Study on Impact of E-Commerce on Millennials of Thane District

Registration ID: IJNRD_220897

Published ID: IJNRDC001030

DOI: Click Here to Get

Mrs.Pramila Yadav , Ms.Nansi Rakesh Yadav

Millennial (GenY), Social-media, E-Commerce, virtual market.

The e-commerce market in India has grown at an impressive rate, outpacing other worldwide economies. This research explores how the millennial population in Thane district is impacted by E-Commerce. It specifically looks at consumer satisfaction levels, purchasing patterns, and motivational factors. One hundred respondents' answers to a questionnaire were used to collect data. The results show several important variables influencing millennials' adoption of e-commerce. Online shopping's ease, network connectivity's widespread use, social media's enduring power, the ease of access to e-commerce platforms, and the appeal of tempting deals are a few of these. Millennials—particularly Gen Y, or those between the ages of 25 and 35—have become the most regular consumers of e-commerce sites. They usually Favor small-scale transactions, and they frequently want to pay with cash on delivery. The convenience and benefits provided by e-commerce platforms are driving a shift in consumer preferences away from traditional buying methods, as this survey highlights. Businesses in the ecommerce sector can better serve the requirements and preferences of the millennial population in Thane district by utilizing the insights from this research to inform their plans

Published Paper   E-Certificate

"A Study on Impact of E-Commerce on Millennials of Thane District", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 5, page no.199-211, May-2024, Available :https://ijnrd.org/papers/IJNRDC001030.pdf

Volume 9 Issue 5, May-2024

Pages : 199-211

Paper Reg. ID: IJNRD_220897

Published Paper Id: IJNRDC001030

Downloads: 000121139

Research Area: Engineering

Country: -, -, India

Published Paper PDF: https://ijnrd.org/papers/IJNRDC001030.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRDC001030

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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