Paper Title
A Study on Impact of E-Commerce on Millennials of Thane District
Article Identifiers
Authors
Mrs.Pramila Yadav , Ms.Nansi Rakesh Yadav
Keywords
Millennial (GenY), Social-media, E-Commerce, virtual market.
Abstract
The e-commerce market in India has grown at an impressive rate, outpacing other worldwide economies. This research explores how the millennial population in Thane district is impacted by E-Commerce. It specifically looks at consumer satisfaction levels, purchasing patterns, and motivational factors. One hundred respondents' answers to a questionnaire were used to collect data. The results show several important variables influencing millennials' adoption of e-commerce. Online shopping's ease, network connectivity's widespread use, social media's enduring power, the ease of access to e-commerce platforms, and the appeal of tempting deals are a few of these. Millennials—particularly Gen Y, or those between the ages of 25 and 35—have become the most regular consumers of e-commerce sites. They usually Favor small-scale transactions, and they frequently want to pay with cash on delivery. The convenience and benefits provided by e-commerce platforms are driving a shift in consumer preferences away from traditional buying methods, as this survey highlights. Businesses in the ecommerce sector can better serve the requirements and preferences of the millennial population in Thane district by utilizing the insights from this research to inform their plans
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How To Cite (APA)
Mrs.Pramila Yadav & Ms.Nansi Rakesh Yadav (May-2024). A Study on Impact of E-Commerce on Millennials of Thane District. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(5), 199-211. https://ijnrd.org/papers/IJNRDC001030.pdf
Issue
Volume 9 Issue 5, May-2024
Pages : 199-211
Other Publication Details
Paper Reg. ID: IJNRD_220897
Published Paper Id: IJNRDC001030
Downloads: 000121979
Research Area: Engineering
Country: -, -, India
Published Paper PDF: https://ijnrd.org/papers/IJNRDC001030.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRDC001030
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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