Consumerism, Corruption and Capitalism in The Boys

Registration ID: IJNRD_184063

Published ID: IJNRDB001040

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Teresa Thomas, Dr. M. John Suganya

consumerism, capitalism, corruption, corporation, superheroes, consequences

This article aims at exploring capitalism and consumerism, along with elements of corruption embedded in corporations. The primary role of commercialism is to make profit through supply and demand. The present-day youth often fall prey to the machinations of brand and their merchandise. This article analyses the inclination of adolescents towards consumption. The comic book series The Boys written by Garth Ennis and illustrated by Darick Robertson, sheds light on the portrayal of superheroes as the poster child of consumerism. Corruption, when left unchecked and unaccounted for is a dormant threat to society, as is bowing down to capitalism. The research concentrates on how conglomerates egg on corruption and the effects that befall the contemporary generation as a result. By juxtaposing the two, the comic further explains and underlines how corporations have been putting up façades of various kinds to deceive the public. The article intends on unveiling conglomerates for what they truly are, using the superheroes from the comic as conduits.

Published Paper   E-Certificate

Teresa Thomas & Dr. M. John Suganya (November-2022). Consumerism, Corruption and Capitalism in The Boys. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(11), 146-149. https://ijnrd.org/papers/IJNRDB001040.pdf

Volume 7 Issue 11, November-2022

Pages : 146-149

Paper Reg. ID: IJNRD_184063

Published Paper Id: IJNRDB001040

Research Area: Engineering

Author Type: Foreign Author

Country: -, -, -

Published Paper PDF: https://ijnrd.org/papers/IJNRDB001040.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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