Paper Title
IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR
Article Identifiers
Authors
JENIFER SELCIYA.J , KANIMOZHI.R , KEERTHANA.R , HANITHA.R , JAYALAKSHMI.B
Keywords
Customer satisfaction
Abstract
The purpose of this study is to investigate the role of social media in consumers' decision-making processes empirically. A quantitative study looks into the extent to which social media alters people's experiences. Outsiders are increasingly influencing customer perceptions about products and services in advanced sectors, which has an impact on decisions in the disconnected space. Because advertisers have no control over the content, timing, or frequency of online discussions among customers, advertisers have turned to web-based social networking to engage buyers. Customer satisfaction is influenced by social media use during the stages of information search and alternative evaluation, with satisfaction increasing as the consumer progresses through the process toward a final purchase choice and post-purchase review.
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How To Cite (APA)
JENIFER SELCIYA.J, KANIMOZHI.R, KEERTHANA.R, HANITHA.R, & JAYALAKSHMI.B (May-2022). IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(5), 793-804. https://ijnrd.org/papers/IJNRDA001113.pdf
Issue
Volume 7 Issue 5, May-2022
Pages : 793-804
Other Publication Details
Paper Reg. ID: IJNRD_180998
Published Paper Id: IJNRDA001113
Downloads: 000121993
Research Area: Management
Country: Thiruvallur, Tamilnadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRDA001113.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRDA001113
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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