IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR

IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR

Registration ID: IJNRD_180998

Published ID: IJNRDA001113

DOI: Click Here to Get

JENIFER SELCIYA.J , KANIMOZHI.R , KEERTHANA.R , HANITHA.R , JAYALAKSHMI.B

Customer satisfaction

The purpose of this study is to investigate the role of social media in consumers' decision-making processes empirically. A quantitative study looks into the extent to which social media alters people's experiences. Outsiders are increasingly influencing customer perceptions about products and services in advanced sectors, which has an impact on decisions in the disconnected space. Because advertisers have no control over the content, timing, or frequency of online discussions among customers, advertisers have turned to web-based social networking to engage buyers. Customer satisfaction is influenced by social media use during the stages of information search and alternative evaluation, with satisfaction increasing as the consumer progresses through the process toward a final purchase choice and post-purchase review.

Published Paper   E-Certificate

"IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 5, page no.793-804, May-2022, Available :https://ijnrd.org/papers/IJNRDA001113.pdf

Volume 7 Issue 5, May-2022

Pages : 793-804

Paper Reg. ID: IJNRD_180998

Published Paper Id: IJNRDA001113

Downloads: 000121229

Research Area: Management

Country: Thiruvallur, Tamilnadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRDA001113.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRDA001113

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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