Paper Title
CONSUMER BUYING BEHAVIORS OF COMPUTER TABLES DURING COVID-19
Article Identifiers
: Keywords
Preference, Satisfaction, Design, Indian Households
Abstract
During Covid-19, this study focused on customer purchase behaviour of computer tables. In this unpredictable circumstance, computer usage has surged in the market. People demand more computers, which leads to an increase in the demand for computer tables in the market.India is known for its one-of-a-kind and exceptional furniture design. Because of its rich handcraft and appealing traditional art and style, the Indian furniture business is well-known both in India and beyond. Over time, the Indian furniture market has changed. Its market has expanded beyond chairs and tables to include designed interiors such as wardrobes and sofas. For generations, furniture has been an important element of Indian households. The main objectives of the study: to determine the forte computer table preferences of customers. To learn about the numerous factors that influence furniture / computer table purchasing decisions. To determine the level of customer satisfaction with the computer table. To make recommendations for improving the quality of the computer table design.The descriptive research study method is adopted in this investigation. And percentage analysis only used for the data analysis and interpretation. Determinations of sample size with the help of pilot study was 800.Primary and secondary data collection used for this study. Convenience sampling technique used for the study.
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How To Cite (APA)
H.Mickle Aancy, Mercy Flarance.S, Merlin Angel Periera. J, Nishanthini.L, & Thenmozhi.D (May-2022). CONSUMER BUYING BEHAVIORS OF COMPUTER TABLES DURING COVID-19. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(5), 786-792. https://ijnrd.org/papers/IJNRDA001112.pdf
Issue
Volume 7 Issue 5, May-2022
Pages : 786-792
Other Publication Details
Paper Reg. ID: IJNRD_180996
Published Paper Id: IJNRDA001112
Downloads: 000122006
Research Area: Management
Author Type: Indian Author
Country: Thiruvallur, Tamilnadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRDA001112.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRDA001112
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