Investor Perception, Preference, and Behaviour Toward Gold as an Investment Commodity: An Empirical Behavioural Finance Study

Registration ID: IJNRD_325807

Published ID: IJNRD2606004

: https://doi.org/10.56975/ijnrd.v11i6.325807

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Prof R Krishna Vardhan Reddy

Gold Investment, Investor Behaviour, Investment Preference, Behavioural Finance, Portfolio Diversification, Risk Perception, Wealth Preservation, Investment Decision-Making

Gold has traditionally gained a distinctive position in investment portfolios because of its perceived ability to not only preserve wealth, and reduce portfolio risk, but also to provide protection during periods of economic uncertainty. Regardless of the growing availability of diverse financial instruments, gold continues to attract investors due to its cultural significance, liquidity facility, and long-term value retention. Understanding the factors that influence investor preference for gold has therefore become a pivotal area of research in behavioural finance and investment management. This research paper examines investor perception, preference, and their behaviour toward gold as an investment commodity. The research paper investigates the demographic, psychological, economic, and market-related factors that influence investment decisions related to gold. Primary data from 101 respondents were collected through a structured questionnaire administered to individual investors, and statistical techniques were employed to analyse investment preferences, behavioural tendencies, and decision-making patterns. Reliability analysis, descriptive statistics, correlation analysis, and factor analysis were used to evaluate the relationships among the variables and identify the key determinants affecting investor behaviour. The findings of the study indicate that investors view gold as a reliable investment option for wealth preservation, portfolio diversification, and financial security. The results reveal that investment decisions are influenced by multiple factors, including risk perception, expected returns, market conditions, economic uncertainty, and personal investment objectives. Factor analysis identified several underlying dimensions that significantly shape investor attitudes toward gold investments. The study contributes to the growing body of knowledge on investment behaviour by providing empirical evidence on the factors affecting gold investment decisions. The findings may assist financial advisors, investment institutions, and policymakers in understanding investor preferences and developing strategies that align with evolving market expectations.

Published Paper   E-Certificate

Prof R Krishna Vardhan Reddy (June-2026). Investor Perception, Preference, and Behaviour Toward Gold as an Investment Commodity: An Empirical Behavioural Finance Study. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 11(6), a28-a39. https://doi.org/10.56975/ijnrd.v11i6.325807

Volume 11 Issue 6, June-2026

Pages : a28-a39

Paper Reg. ID: IJNRD_325807

Published Paper Id: IJNRD2606004

Research Area: Management All

Author Type: Indian Author

Country: Hyderabad, Telangana, India

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Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2606004

Crossref DOI: https://doi.org/10.56975/ijnrd.v11i6.325807

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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