“ONLINE SHOPPING HABITS AMONG COLLEGE STUDENTS AND TEACHERS OF THRISSUR CITY”

Registration ID: IJNRD_324883

Published ID: IJNRD2605289

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SOUMYA POULOSE, DR.A ANANDALAKSHMY

Online Shopping; E-Commerce; Consumer Behavior; Internet Usage; Digital Marketing; Online Retailing; Customer Satisfaction; Buying Behavior; Electronic Commerce; Technology Adoption.

Abstract Shopping has evolved from a traditional cultural practice into a technology-driven global activity through the rapid development of electronic commerce (e-commerce). The emergence of the internet has significantly transformed consumer purchasing behavior by providing continuous access to goods and services through online platforms. E-commerce facilitates fast and efficient communication between buyers and sellers, offering convenience, wider product selection, competitive pricing, and interactive customer engagement. The increasing penetration of internet technology, networking systems, multimedia applications, and digital payment methods has created substantial business opportunities for organizations worldwide. Online shopping has become especially popular among educated consumers, including teachers and college students, who are more exposed to technological advancements and internet usage. Additionally, modern lifestyles and time constraints have encouraged consumers to prefer online purchasing methods over traditional shopping practices. The growth of global online retail sales demonstrates the increasing acceptance and significance of e-commerce in modern business environments. Understanding online consumer behavior is therefore essential for marketers and organizations seeking to enhance customer satisfaction, improve online services, and maintain competitiveness in the digital marketplace. This study highlights the development, benefits, and growing influence of online shopping in the contemporary global economy.

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SOUMYA POULOSE & DR.A ANANDALAKSHMY (May-2026). “ONLINE SHOPPING HABITS AMONG COLLEGE STUDENTS AND TEACHERS OF THRISSUR CITY”. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 11(5), c781-c817. https://ijnrd.org/papers/IJNRD2605289.pdf

Volume 11 Issue 5, May-2026

Pages : c781-c817

Paper Reg. ID: IJNRD_324883

Published Paper Id: IJNRD2605289

Research Area: Commerce All

Author Type: Indian Author

Country: THRISSUR, KERALA, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2605289.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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