Paper Title
Design and Implementation of a Microservices-Based Unified CRM Platform for E-Commerce Customer Data Consolidation
Article Identifiers
Registration ID: IJNRD_323763
Published ID: IJNRD2604557
: https://doi.org/10.56975/ijnrd.v11i4.323763
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Keywords
Customer Relationship Management, Microservices Architecture, Role-Based Access Control, Event-Driven Integration, Distributed Caching, E-Commerce, Customer Profile, Data Synchronization, Real-Time Systems, Service-Oriented Architecture, API Gateway, Full Stack Development.
Abstract
In the contemporary e-commerce landscape, customer data is frequently distributed across multiple disconnected and heterogeneous systems, preventing staff at all levels from obtaining a unified, real-time view of customer information. This fragmentation results in inconsistent service delivery, poor personalization, and ineffective decision-making. The proposed system addresses this challenge by designing and developing a Unified Customer Relationship Management (CRM) platform built on a microservices architecture. The platform consolidates customer profiles, transaction histories, membership details, loyalty rewards, and behavioral patterns into a single, role-sensitive interface accessible to administrators, store managers, and customer-facing consultants. A fine-grained, role-based access control mechanism governs the visibility and editability of data for each user category. An event-driven integration layer ensures near real-time synchronization of customer data across heterogeneous backend systems, while a distributed in-memory caching layer guarantees low-latency response times during peak operational periods. Scheduled background synchronization tasks handle data ingestion from external systems that cannot be directly connected to the platform. The proposed solution demonstrably enhances customer engagement, improves operational efficiency, reduces service resolution times, and enables data-driven decision-making across the retail enterprise. Performance evaluations confirm that the system meets latency, throughput, and availability targets under realistic load conditions.
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How To Cite (APA)
S Ashok Kumar, Divya Dharshan S, S G Srivarshini, & Vishnupriya K (April-2026). Design and Implementation of a Microservices-Based Unified CRM Platform for E-Commerce Customer Data Consolidation. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 11(4), f415-f431. https://doi.org/10.56975/ijnrd.v11i4.323763
Issue
Volume 11 Issue 4, April-2026
Pages : f415-f431
Other Publication Details
Paper Reg. ID: IJNRD_323763
Published Paper Id: IJNRD2604557
Research Area: Other area not in list
Author Type: Indian Author
Country: Kancheepuram, Tamil Nadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2604557.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2604557
Crossref DOI: https://doi.org/10.56975/ijnrd.v11i4.323763
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