Consumer Adoption and Purchase Towards Electric Two-Wheelers: An Empirical Study in India

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Published ID: IJNRD2604131

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Mrs M. SUGITHA

The imperative for sustainable transport has increasingly shifted focus toward Electric Vehicles (EVs), particularly two-wheelers, driven by escalating environmental concerns and the volatility of fossil fuel prices. This study investigates consumer perception and adoption trends regarding EVs, explicitly examining the behavioral factors that govern purchasing decisions in the context of emerging economies. The research posits that while consumers acknowledge EVs as economical alternatives with lower operating costs and significant government incentives, substantial barriers remain. These challenges, including high upfront capital costs, insufficient charging infrastructure, and the psychological phenomenon of range anxiety, critically limit widespread acceptance. Employing an exploratory research design, this study utilizes statistical tools such as Analysis of Variance (ANOVA) and Chi-square tests to analyze primary data collected from 300 respondents. The findings highlight significant relationships between consumer awareness channels and future buying intentions, suggesting that while the operational benefits are understood, the infrastructural ecosystem remains a primary hesitation point. Consequently, the study concludes that a synergistic approach involving improved charging infrastructure, targeted consumer awareness campaigns, and supportive policy frameworks is essential to accelerating the trajectory of sustainable transportation.

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Mrs M. SUGITHA (April-2026). Consumer Adoption and Purchase Towards Electric Two-Wheelers: An Empirical Study in India. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 11(4), b228-b233. https://ijnrd.org/papers/IJNRD2604131.pdf

Volume 11 Issue 4, April-2026

Pages : b228-b233

Paper Reg. ID: IJNRD_323005

Published Paper Id: IJNRD2604131

Research Area: Commerce All

Author Type: Indian Author

Country: ADAMBAKKAM, TAMILNADU, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2604131.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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