“Determinants of Green Buying Behaviour of FMCG Products and Its Impact on Environmental, Economic, and Social Sustainability: A Perceptual Study”

Registration ID: IJNRD_312175

Published ID: IJNRD2602004

: Click Here to Get

About Hard Copy and Transparent Peer Review Report

Mrs. Mamatha G, Prof. R Ravichandra Reddy

Green Buying Behaviour; FMCG Products; Environmental Sustainability; Economic Sustainability; Social Sustainability

The growing concerns over environmental degradation, resource depletion, and social well-being have emphasized the need for sustainable consumption practices, particularly in the Fast-Moving Consumer Goods (FMCG) sector due to its high consumption frequency and environmental impact. Green buying behaviour has emerged as a crucial mechanism through which consumers can contribute to sustainable development. In this context, the present study examines the determinants of green buying behaviour of FMCG products and analyzes its impact on environmental, economic, and social sustainability from a consumer perception perspective. The study is empirical in nature and is based on primary data collected from 236 consumers using a structured questionnaire designed on a five-point Likert scale. The questionnaire captured key determinants such as environmental awareness, personal responsibility, social influence, price sensitivity, availability, trust in green claims, and ease of identification of green products. Secondary data were collected from books, journals, reports, and relevant websites to support the conceptual framework of the study. The collected data were analyzed using descriptive statistics, reliability analysis, correlation, and regression techniques. The findings reveal that determinants such as awareness, price, and availability significantly influence green buying behaviour of FMCG products. The results also indicate a strong and positive relationship between green buying behaviour and all three dimensions of sustainability. Among the sustainability dimensions, environmental sustainability is most strongly influenced by green buying behaviour, followed by social and economic sustainability. Although consumers exhibit positive attitudes and strong future purchase intentions, challenges related to price, product availability, and trust in environmental claims persist. The study concludes that promoting green buying behaviour in the FMCG sector can substantially contribute to sustainable development. The findings offer valuable insights for marketers, policymakers, and other stakeholders to design effective strategies that encourage sustainable consumption and balance environmental protection, economic viability, and social responsibility.

Published Paper   E-Certificate

Mrs. Mamatha G & Prof. R Ravichandra Reddy (February-2026). “Determinants of Green Buying Behaviour of FMCG Products and Its Impact on Environmental, Economic, and Social Sustainability: A Perceptual Study”. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 11(2), a35-a51. https://ijnrd.org/papers/IJNRD2602004.pdf

Volume 11 Issue 2, February-2026

Pages : a35-a51

Paper Reg. ID: IJNRD_312175

Published Paper Id: IJNRD2602004

Research Area: Commerce All

Author Type: Indian Author

Country: Chikkaballapur, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2602004.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2602004

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

UGC CARE JOURNAL PUBLICATION | ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International UGC CARE JOURNAL PUBLICATION, Low Cost, Scholarly Open Access, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG

© 2026 - Authors hold the copyright of this article. This work is licensed under a Creative Commons Attribution 4.0 International License. and The Open Definition. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0). 🛡️ Disclaimer: The content, data, and findings in this article are based on the authors’ research and have been peer-reviewed for academic purposes only. Readers are advised to verify all information before practical or commercial use. The journal and its editorial board are not liable for any errors, losses, or consequences arising from its use.

Call For Paper - Volume 11 | Issue 4 | April 2026

IJNRD is a Scholarly Open Access, Peer-Reviewed, Refereed, and UGC CARE Journal Publication with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost, and Transparent Peer Review Journal Publication that adheres to the New UGC CARE Transparent Peer-Reviewed Journal Policy and aligns with Scopus Journal Publication standards to ensure the highest level of research quality and credibility.

IJNRD offers comprehensive Journal Publication Services including indexing in all major databases and metadata repositories, Digital Object Identifier (Crossref DOI) assignment for each published article with additional fees, citation generation tools, and full Open Access visibility to enhance global research reach and citation impact.

The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse academic and professional fields. The journal promotes global knowledge exchange among researchers, developers, academicians, engineers, and practitioners, serving as a trusted platform for innovative, peer-reviewed journal publication and scientific collaboration.

Indexing Coverage: Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many other recognized academic repositories.

Transparent Peer Review Journal Publication: IJNRD operates a strict double-blind peer review system managed by 3000+ expert reviewers, ensuring ethical, unbiased, and high-quality review for every research paper.

For Indian Authors : Get a transparent peer review report from Scholar9.com for just ₹1000. View Sample Report

For Foreign Authors : A detailed peer review report is available through Scholar9.com for $20 USD. View Sample Report

Transparent Peer Review Journal Publication

⭐ Transparent Peer Review | 🕵️‍♂️ Double-Blind | 👨‍🏫 3000+ Expert Reviewers | 🇮🇳 Report for India Author ₹1000 | 🌐 Report for Foreign Author $20 | 📄 Sample Reports on Scholar9.com | 🌍 High Credibility | ⚖️ Ethical & Unbiased Evaluation

How to submit the paper?

By Our website

Click Here to Submit Paper Online

By Mail

Send your paper to editor@ijnrd.org

Recently, the UGC discontinued the UGC-CARE Journal List and introduced new parameters that allow publication in Transparent Peer-Reviewed (Refereed) Journals. IJNRD is Transparent Peer Review Journal Valid As per New UGC Notification.

You can now publish your research paper in IJNRD.ORG. IJNRD is a Transparent Peer-Reviewed Open Access (Refereed Journal), UGC and UGC CARE Approved, Crossref DOI, Multidisciplinary, Impact Factor calculate by Google Scholar. As an International, open-access, and online journal, Publishing with us ensures wider reach, academic credibility, and enhanced recognition for your work.

For more details, refer to the official notice: UGC Public Notice

⭐ Low Cost ₹1570 | 📚 UGC CARE Approved | 🔍 Peer-Reviewed | 🌐 Open Access | 🔗 Crossref DOI & Global Indexing | 📊 Google Scholar Impact Factor | 🧪 Multidisciplinary

Submit Paper Online  Call for Paper  About IJNRD UGC CARE Approval

Important Dates for Current issue

Paper Submission Open For: April 2026

Current Issue: Volume 11 | Issue 4 | April 2026

Impact Factor: 8.76

Last Date for Paper Submission: Till 30-Apr-2026

Notification of Review Result: Transparent peer review process - your paper is evaluated by experts, and you receive acceptance or rejection updates via email and SMS.

Publication of Paper: Once all documents are submitted, your paper is published without delay, and you can instantly download your certificate and confirmation letter online.

Frequency: Monthly (12 issue Annually).

Journal Type: IJNRD is an international open-access journal offering Low Cost Journal Publication, transparent Peer Review Journal Publication, Crossref DOI, and multidisciplinary research visibility under UGC CARE Approved Journal Publication.

Subject Category: Research Area

Approval, Licenses and Indexing: More Details

Call For Paper - Volume 11 | Issue 4 | April 2026

IJNRD.org offers low-cost journal publication starting at ₹1570 with UGC CARE Approved, refereed, peer-reviewed, open-access publishing. This multidisciplinary monthly journal, available in both online and print formats, features a strong Google Scholar-based impact factor of 8.76, Transparent Peer Review, CrossRef DOI, global indexing, fast publication, and complete metadata for maximum research visibility and citation impact across multidisciplinary domains.

Volume 11 | Issue 4 | April 2026 | IJNRD Transparent Peer Review Certificate | Submit Paper Online till 30-Apr-2026

⭐ UGC CARE Approved Refereed Journal | 🔍 Transparent Peer Review | 🌐 Open Access Publishing | 💰 Low-Cost ₹1570 | 🔗 CrossRef DOI & Global Indexing | 📊 Google Scholar Impact Factor 8.76 | 🧪 Multidisciplinary | Online & Print

Submit Paper Online